10: Creating trends and leadership in advertising

Tonight's lineup includes:

• in-studio guests Reg Lascaris, president TBWA\Africa and the Middle East, and Lisa Cohn, creative director and strategist at Demographica, together with show host Kevin Fine (@TheFinester), will discuss consumer-focused advertising, creating a trend instead of following it, and leadership in advertising.
  
• joining telephonically will be Ivan Colic, art director at Zoom Advertising and creator of Afrographique.
  
• the agency focus will be Yellowwood Future Architects, which next week will be launching Engager, a model that provides a unique strategic framework to evaluate and quantify how effectively a brand engages with its customers, in South Africa. We'll chat to David Blyth, group MD of Yellowwood.
  
• the weekly news roundup will once again be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is still on leave.

How to listen

To get the very best highlights of marketing and media news in South Africa and Africa:

• tune your radio to community station Chai FM on 101.9 FM in Johannesburg
  
• listen via streaming audio at chaifm.ndstream.net

Send advance comments or questions via email (moc.ytinummoczib@stuoekatzib), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

Podcast

A podcast of the show will be available later during the week.

For more:

• Bizcommunity: twitterfall
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Chai FM
  
• Bizcommunity press office: Chai FM
  
• Chai FM: www.chaifm.co.za
  
• Chai FM: streaming audio
  
• Chai FM: Facebook
  
• Twitter: @chaifm
  
• Twitter (Kevin Fine): @TheFinester
  
• Twitter Search: #bizchaifm OR #biztakeouts

Lineup updated at 3.47pm on 10 August 2011.