09: Strategic online publicity and marketing techniques

Tonight's lineup includes:

• In-studio guests Justin Spratt (@justinspratt), CEO of Quirk and Daniel Levy, CEO of Popimedia Innovations, will be joining show host Kevin Fine (@TheFinester) to discuss strategic online publicity and marketing techniques such as viral marketing and social media, with outdoor advertising thrown into the mix
  
• SANEF secretary general Gaye Davis will comment on the situation between City Press editor Ferial Haffajee and now former Sowetan columnist Eric Miyeni; SANEF has expressed it solidarity with Haffajee while defending Miyeni's right to defend what he likes, "with the proviso that it fall within the bounds of what the constitution allows".
  
• The agency focus will be The Hardy Boys, with client service director Alan Bell.
  
• The weekly news roundup will be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is on leave.

How to listen

To get the very best highlights of marketing and media news in South Africa and Africa:

• Tune your radio to community station Chai FM on 101.9 FM in Johannesburg
  
• Listen via streaming audio at chaifm.ndstream.net

Send advance comments or questions via email (moc.ytinummoczib@stuoekatzib), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

Podcast

A podcast of the show will be available later during the week.

For more:

• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Chai FM
  
• Bizcommunity press office: Chai FM
  
• Chai FM: www.chaifm.co.za
  
• Chai FM: streaming audio
  
• Chai FM: Facebook
  
• Twitter: @chaifm
  
• Twitter (Kevin Fine): @TheFinester
  
• Twitter Search: #bizchaifm OR #biztakeouts

Updated at 4.30pm on 3 August 2011.