First Cannes Creative Effectiveness jury announced

LONDON, UK: The organisers of the Cannes Lions International Festival of Creativity have announced the line-up of the inaugural 2011 Cannes Creative Effectiveness jury.

Chaired by Jean-Marie Dru, chairman of TBWA Worldwide, the 20-strong member jury is made up of both senior agency professionals and clients from around the world, who will award Creative Effectiveness Lions to entries which have shown measurable and proven impact on a client's business. The judging process will be based on strategy (25%), idea (25%) and results (50%), and only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions 2010 will be eligible to enter since these will have already been judged and established as being creatively world-class by last year's juries.

Jury members

Jean-Marie Dru, chairman, TBWA Worldwide, Global - jury president
Tim Broadbent, global effectiveness director, Ogilvy & Mather, Global
Mathilde Delhoume-Debreu, director EMEA & Asia, Brand Building Integrated Communications, Procter & Gamble, Asia & EMEA
Sally Dickerson, managing director, BrandScience, UK
Sudeep Gohil, executive planning director and partner, Droga5, Australia
Jeffrey Graham, executive vice president, worldwide performance director, Initiative, Global
Giles Hedger, group chief strategy officer, Leo Burnett, UK
Kenneth Hong, global communications director, LG Electronics, Global
James Hurman, planning director, Colenso BBDO, New Zealand
Hugo Janeba, marketing & innovation executive vice president, Vivo, Brazil
Gareth Kay, associate partner, director of brand strategy, Goodby, Silverstein & Partners, USA
Chris Kempczinski, senior vice president, Meals & Enhancers, Kraft Foods, Global
Daryl Lee, chief integration officer, McCann Worldgroup, USA
Russ Lidstone, chief executive officer, Euro RSCG, UK
Bruno Liesse, director, Deepblue, Belgium
Guy Murphy, worldwide planning director, JWT, Global
Gary Raucher, VP, head of Integrated Marketing Communications, Philips Consumer Lifestyle, Global
Nirvik Singh, chairman & chief executive officer, Grey Group Asia Pacific, Asia Pacific
Darío Straschnoy, president, Young & Rubicam, Argentina
John Woodward, global planning director, Publicis Worldwide, Global

"This jury is a great mix of very senior industry leaders both from the agency side and client side, who appreciate the enormous value of combining creativity and effectiveness when marketing a product or brand and the success it brings," says Philip Thomas, Cannes Lions CEO. "Whilst the creative aspect has already been judged, this jury will turn their experience and skills to the effectiveness element of the entries, ensuring that those most worthy cases are deservedly honoured."

The deadline for all Cannes Creative Effectiveness entries was 4 March 2011 to allow PricewaterhouseCoopers time to verify the data independently. Entrant companies that require assistance should contact Sue Cheung on +44 (0) 20 7728 4168 or email moc.snoilsennac@ceus.

The winners will be announced on Saturday 25 June alongside the Film, Film Craft, Titanium and Integrated Lions winners.

Important dates:

Creative Effectiveness Lions entries close 4 March 2011
Festival entries and delegate registration now open
Festival dates: 19-25 June 2011