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How to beat the world cup bluesAfter 31 days of football fever and the highs and lows of teams either progressing to the next round or crashing out of the 2010 FIFA World Cup, how can South Africans deal with the inevitable withdrawal symptoms of missing the games, stars and visitors alike, now that the ultimate 2010 whistle has been blown? ![]() Because of the intense emotive engagement that hosting the FIFA World Cup evokes in the people of the hosting nation, most spectators experience an experiential loss and a sense of nostalgia once the games are over. This post-event depression was so severe in Germany 2006 that the organiser of the Berlin Fan Fest committed suicide the day after, and many a German supporter had to seek professional help in dealing with acute withdrawal symptoms. Based on my personal experience ever since the 2006 World Cup, here are the top 10 tips on how to beat the 2010 blues:
And, whatever you do, remember the 2010 slogan "Ke nako!" - now is the time to carry forward the new found spirit of ayobaness and show each other that Madiba was right when he called South Africa "a Nation of Champions"! ![]() To get more information on the Post 2010 Survival Kit, email Dr Nik at moc.noitavodnarb@sualokin. About Dr Nikolaus EberlDr Nikolaus Eberl is the author of BrandOvation: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email nikolaus@brandovation.com and follow @nikolauseberl. View my profile and articles... |