Phoenix Beverages to acquire 54.4% stake in Seychelles Breweries from Diageo
Seychelles Breweries, commonly known as Seybrew, produces and distributes a portfolio of beers, premium spirits, including soft drinks since 1972.
The company has been a cornerstone of Seychelles' beverage industry, with a strong market presence and a loyal consumer base, including both locals and tourists for the past 53 years.
By acquiring a majority stake in Seybrew, PBL strengthens its regional footprint and reinforces its long-term growth strategy across the Indian Ocean.
“This acquisition is a key milestone for Phoenix Beverages as we continue to expand our presence in the region. Seychelles Breweries boasts a strong heritage with a broad spectrum of consumer preferences, and we are committed to building upon its legacy. By integrating Seychelles Breweries into our portfolio, we aim to generate significant operational synergies, enhancing distribution networks, and sharing resources. With our expertise and resources, we will further strengthen Seybrew’s offerings and reach, all while preserving its unique identity and strong consumer appeal to ensure long-term growth and sustainability,” said Bernard Theys, CEO of Phoenix Beverages Ltd.
“I am excited to extend our partnership with Phoenix Beverages, a long-term partner in the Indian Ocean region with a proven track record, to further unlock value for Seychelles Breweries and deliver long-term sustainable growth,” said Dayalan Nayager, president Diageo Africa and chief commercial officer.
Seybrew has a longstanding commitment to responsible business practices, encompassing carbon footprint reduction, enhanced water efficiency, and comprehensive recycling initiatives and all of which align closely with PhoenixEarth’s sustainability agenda.
As Seybrew becomes part of Phoenix Beverages Group, it embraces the PBG’s ESG framework, fostering enhanced sustainable operations through initiatives such as renewable energy deployment, circular economy solutions, and community-focused social impact programmes.
This acquisition not only strengthens the collective sustainability impact but also sets a new standard for corporate responsibility within the Indian Ocean region.
"At Phoenix Beverages Group, we see mergers and acquisitions as more than just business moves. They are key milestones in our growth journey. Our investment in Seychelles Breweries is one we are especially proud of and, PBL being a member of the IBL Group, this move also aligns with the ‘IBL Beyond Borders’ group strategy. It is not just about expanding our trajectory; it is about stepping into a new chapter for the next generation. This move allows us to fast-track our ambitions in a way that organic growth alone could not match. Strengthening our presence in the Seychelles gives us the momentum to create lasting value and deepen our leadership across the Indian Ocean beverage landscape," Arnaud Lagesse, chairman, Phoenix Beverages Ltd.
Immediately following completion of this transaction, Seychelles Breweries Ltd will remain listed on the Seychelles Stock Exchange – MERJ Exchange.
Completion of the transaction is expected in June 2025.