The Convergence of Creative and Media: Ryan Sauer, King James Group
In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.
We are seeing the rise of adtech, martech and possibly MADtech and a backward integration into creative. The disruption we focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.