All the Pitcher Awards 2021 winners!
The three-day Pitcher Awards Festival 2021 culminated on 22 May with the Pitcher Awards which was streamed at the Pitcher Festival website and broadcast on television networks of TVC Entertainment and TVC News.
The highlights of the show were the winning of Grand Prix in Film by Caractère, Dakar, Senegal for their work JigeenJangal for Sonatel Orange Group; the winning of Grand Prix in Live Events by King James Group, Cape Town, South Africa for The Olympian, made for Sanlam. The Awards Show also celebrated the winning of Grand Prix by Noah's Ark Communications, Lagos for their Work Hardcore Filtered Guys in Outdoor for Airtel Nigeria.
In special awards, mediaReach OMD, Nigeria was recognised as Media Agency of the Year, while King James Group, Cape Town, South Africa became the Pitcher Awards 2021 Advertising Agency of the Year.
Speaking at the Awards Show, the chairman of the Pitcher Festival of Creativity, Nnamdi Ndu said: "If there was anything to celebrate at this season, it was the fact that despite the difficulty brought about by the pandemic, creativity never took the back seat in Africa."
He went on to thank the jurors for their excellent work and to congratulate all the winners.
All the winners including Shortlist, Bronze, Silver, Good, Gold and Grand Prix are already published at the Pitcher Festival website and are available for viewing.
| Integrated Campaigns | |||
| Award | Entrant company | Country | View |
| Gold | CIRCUS! Mauritius | Mauritius | Mauvilac ColourVogue 2020 |
| Gold | Caractère | Senegal | JigeenJangal Sonatel Orange Group Integrated |
| Bronze | mediaReach OMD | Nigeria | Hypo Disinfection Campaign |
| Bronze | Mantra Pu | Cape Verde | SPIRIT TONIC WATER |
| Silver | mediaReach OMD | Ghana | House of Walker- First Ever Johnnie Walker Experience Pop Up Store |
| Silver | Arden & Newton | Nigeria | Equalize Pay Gap |
| Shortlist | VIZEUM Nigeria | Nigeria | HERO LAGER CLAN CAN 1 |
| Bronze | Mediafuse Dentsu - Vizeum | Nigeria | Glenfiddich Where Next? |
| Bronze | Now Available Africa | Ghana | IOM - International Organisation for Migration - NO PLACE LIKE HOME |
| PR & Reputation Management | |||
| Bronze | Opinion&Public | Ivory Coast | Local Solutions Against Global Pandemic - PR |
| Bronze | mediaReach OMD | Ghana | Yen Nhyin Baom |
| Shortlist | TBWA/Concept | Nigeria | End SARS Campaign |
| Gold | King James Group | South Africa | Sanlam - TheOlympian |
| Use of Data | |||
| Gold | Dentsu Aegis Network Kenya | Kenya | The Bantering Billboard - Safaricom PLC |
| Use of Influencers & Brand Ambassadors | |||
| Shortlist | Ogilvy Nigeria | Nigeria | Telemundo Africa Tik Tok Launch - Influencers |
| Shortlist | Mediafuse Dentsu - Vizeum | Nigeria | BUDWEISER KINGS OF FOOTBALL SHOW |
| Shortlist | Now Available Africa | Ghana | Johnnie Walker’s 200th - JW 200th |
| Gold | King James Group | South Africa | Gogo - The value of time |
| Use of Insights & Strategy | |||
| Silver | mediaReach OMD | Nigeria | Darling Hair BBN - Insights |
| Shortlist | Isobar Nigeria | Nigeria | Smooth Naija King - Strategy |
| Gold | Caractère | Senegal | JigeenJangale Sonatel Orange Group - Insights |
| Shortlist | Ogilvy Nigeria | Nigeria | Telemundo Africa TikTok Launch - Insights |
| Bronze | mediaReach OMD | Ghana | My Malta Guinness Story |
| Use of Media | |||
| Bronze | mediaReach OMD | Nigeria | Darling Hair BBN |
| Bronze | mediaReach OMD | Nigeria | Dulux BBN 2020 |
| Bronze | mediaReach OMD | Nigeria | Tasty Tom |
| Bronze | mediaReach OMD | Nigeria | WAW Moments on BBN |
| Bronze | mediaReach OMD | Nigeria | Wipe off COVID with Hypo - Media |
| Silver | mediaReach OMD | Nigeria | Indomie Owambe Party |
| Shortlist | mediaReach OMD | Nigeria | Secured Satisfaction |
| Bronze | Mantra Pu | Cape Verde | Fisherman |
| Gold | CIRCUS! Mauritius | Mauritius | KFC Say No To Plastic |
| Silver | mediaReach OMD | Ghana | Johnnie Walker 200th Anniversary- Striding Man OOH Execution |
| Gold | Dentsu Aegis Network Kenya | Kenya | The Bantering Billboard - Safaricom PLC 1 |
| Bronze | mediaReach OMD | Ghana | Rekognize Campaign |
| Bronze | Isobar | Nigeria | Smooth Kick-Off |
| Bronze | Nelson Reids | Nigeria | Kimpton Kawana Bay |
| Shortlist | mediaReach OMD | Ghana | A-Life Soap Campaign |
| Bronze | Mediafuse Dentsu - Vizeum | Nigeria | GLENFIDDICH - WHERE NEXT? |
| Silver | Mediafuse Dentsu - Vizeum | Nigeria | BUDWEISER KINGS OF FOOTBALL TV SHOW |
| Apps | |||
| Bronze | SHIFTIN | Algeria | Canbebe Mobile App |
| Messaging | |||
| Shortlist | digitXplus | Nigeria | Guinness - Your First Drink On Us |
| Social Media Campaigns | |||
| Shortlist | Noah's Ark Communications Limited | Nigeria | Maltina Variants (Flavour Quest) - SM |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Airtel Mobile Number Portability (Tailor) |
| Shortlist | Webcoupers | Nigeria | One Bank by Sterling |
| Shortlist | Noah's Ark Communications Limited | Nigeria | AIRTEL TV (AMAKA MUST GO) SM |
| Shortlist | Isobar Nigeria | Nigeria | King is born 1/2 |
| Shortlist | Isobar Nigeria | Nigeria | King is born 2/2 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | AIRTEL NIGERIA (444) Social Media |
| Shortlist | Isobar | Nigeria | Nivea Dry 1/3 |
| Bronze | TBWA/Concept | Nigeria | End Sars Campaign 2 |
| Bronze | digitXplus | Nigeria | Johnnie Walker - Party Night, Johnnie HighBall |
| Shortlist | EchoHouse Ghana Limited | Ghana | CLOSE UP K.I.S.S. GUIDE 1/3 |
| Shortlist | PhD Media | Ghana | CloseUp Free to Love Campaign |
| Shortlist | EchoHouse Ghana Limited | Ghana | CLOSE UP K.I.S.S. GUIDE 2/3 |
| Shortlist | EchoHouse Ghana Limited | Ghana | CLOSE UP K.I.S.S. GUIDE 3/3 |
| Comic Skits | |||
| Bronze | ONEWILDCARD | Nigeria | Surecal |
| Shortlist | TBWA/Concept | Nigeria | Nepa |
| Entertainment Film | |||
| Bronze | Accelerate TV | Nigeria | Off The Menu |
| Shortlist | Accelerate TV | Nigeria | Shade Corner |
| Bronze | Up In The Sky | Nigeria | Training Day Short Film |
| Gold | Accelerate TV | Nigeria | Streets of Lagos |
| Live Events | |||
| Silver | Carat | South Africa | Guinness: Night Football Goal Challenge |
| Grand Prix | King James Group | South Africa | The Olympian 3 |
| Music Video | |||
| Bronze | TBWA/Concept | Nigeria | Music Time 1 |
| Sports | |||
| Gold | King James Group | South Africa | The Olympian 4 |
| Use of Music | |||
| Gold | CIRCUS! Mauritius | Mauritius | Pepsi 2020 Film - Use of Music |
| Bronze | Isobar Nigeria | Nigeria | Smooth Naija King - Music |
| Shortlist | Dentsu McgarryBowen Lagos | Nigeria | Lucozade Energy to Get Thru it |
| Shortlist | Isobar Nigeria | Nigeria | King is born |
| Bronze | Adeptus Advertising | Nigeria | Camera |
| Silver | TBWA/Concept | Nigeria | Music Time |
| Bronze | TBWA/Concept | Nigeria | EID Campaign 1 |
| COVID-19 | |||
| Shortlist | Mantra Pu | Cape Verde | THE SUN |
| Good | King James Group | South Africa | The Olympain 2 |
| Silver | King James Group | South Africa | Wet Paint 1 |
| Bronze | mediaReach OMD | Nigeria | STUDY FROM HOME WITH KELLOGG’S |
| Shortlist | Up In The Sky | Nigeria | Villains |
| Shortlist | Opinion&Public | Ivory Coast | Local Solutions Against Global Pandemic - COVID |
| Bronze | Carat | South Africa | NIVEA Take Extra Care |
| Bronze | PhD Media | Ghana | Lifebuoy Ghana DoTheLifebuoy |
| Shortlist | Now Available Africa | Ghana | NAA COVID-19 CARE CAMPAIGN |
| Shortlist | 5ive ltd | Kenya | Pride Dishwashing liquid- My Tough is Enough |
| For Profit Organizations | |||
| Silver | Caractère | Senegal | JigeenJangale Groupe Sonatel Orange - Strategy |
| Shortlist | ONEWILDCARD | Nigeria | Gender Permit |
| Shortlist | ONEWILDCARD | Nigeria | Speak Truth To Power - Good |
| Non-Profit Organizations | |||
| Silver | Up In The Sky | Nigeria | Training Day Short Film - Good |
| Shortlist | Mantra Pu | Cape Verde | Traps |
| Shortlist | TBWA/Concept | Nigeria | End Rape Campaign 2 |
| Shortlist | digitXplus | Nigeria | She is NOT FOR SALE |
| Bronze | TBWA/Concept | Nigeria | End Rape Campaign 1 |
| Bronze | TBWA/Concept | Nigeria | End Sars Campaign 1 |
| Audio | |||
| Bronze | Noah's Ark Communications Limited | Nigeria | AIRTEL NIGERIA (444) RADIO |
| Bronze | SMC | Ghana | It's Complicated [Radio Commercial] |
| Shortlist | TBWA/Concept | Nigeria | Tropicana Slim |
| Shortlist | TBWA/Concept | Nigeria | The Hand |
| Branded Content | |||
| Gold | Caractère | Senegal | HumanInNature - Integrated Annual Report 2019 |
| Shortlist | Takeout Media | Nigeria | Xpress yourself |
| Design | |||
| Silver | Dentsu McgarryBowen Lagos | Nigeria | Orijin Talk to Nigeria 3/3 Design |
| Shortlist | ONEWILDCARD | Nigeria | Be Independent |
| Silver | Dentsu McgarryBowen Lagos | Nigeria | Orijin Talk to Nigeria 2/3 Design |
| Silver | Dentsu McgarryBowen Lagos | Nigeria | Orijin Talk to Nigeria 1/3 Design |
| Gold | Caractère | Senegal | HumanInNature - Integrated Annual Report 2019 - Design |
| Film | |||
| Bronze | Noah's Ark Communications Limited | Nigeria | Maltina Variants (Flavour Quest) |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Airtel Mobile Number Portability (Tailor) 1 |
| Grand Prix | Caractère | Senegal | JigeenJangal Sonatel Orange Group Film |
| Silver | King James Group | South Africa | The Olympian 1 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Know Your Size 1 |
| Shortlist | Up In The Sky | Nigeria | Appreciated TVC |
| Silver | Dentsu McgarryBowen Lagos | Nigeria | Orijin Talk to Nigeria |
| Silver | CIRCUS! Mauritius | Mauritius | Pepsi 2020 Film |
| Shortlist | Wema Bank Plc | Nigeria | The Future of Banking |
| Gold | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation |
| Silver | King James Group Johannesburg | South Africa | Human Nature |
| Shortlist | TBWA/Concept | Nigeria | Spotlight Initiative |
| Shortlist | 5ive ltd | Kenya | My tough is enough |
| Outdoor, Installations & Activations | |||
| Shortlist | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communication Limited (Xenophobia) 1/3 |
| Grand Prix | Noah's Ark Communications Limited | Nigeria | Airtel Data is Life (Hardcore Filtered Guys) 1/4 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communication Limited (Xenophobia) 2/3 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation 4/4 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation 1/4 |
| Bronze | Outori Limited | Nigeria | Sweet Sixty - World's Largest Cupcake Mosaic (Logo) |
| Bronze | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation 2/4 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Murder 1/2 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communication Limited (Xenophobia) 3/3 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation 3/4 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Murder 2/2 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 2/3 |
| Gold | Dentsu Aegis Network Kenya | Kenya | Safaricom PLC - The Bantering Billboard |
| Silver | CIRCUS! Mauritius | Mauritius | Mauvilac Thousands 2/2 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 1/3 |
| Gold | King James Group | South Africa | Wet Paint 2 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 3/3 |
| Silver | CIRCUS! Mauritius | Mauritius | Mauvilac Thousands 1/2 |
| Grand Prix | Noah's Ark Communications Limited | Nigeria | Airtel Data is Life (Hardcore Filtered Guys) 3/4 |
| Grand Prix | Noah's Ark Communications Limited | Nigeria | Airtel Data is Life (Hardcore Filtered Guys) 2/4 |
| Grand Prix | Noah's Ark Communications Limited | Nigeria | Airtel Data is Life (Hardcore Filtered Guys) 4/4 |
| Shortlist | Adeptus Advertising | Nigeria | Eze goes to school 2/2 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communications Limited (13th Anniversary) Print 2/2 |
| Shortlist | Adeptus Advertising | Nigeria | Eze goes to school 1/2 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communications Limited (Xenophobia) 3/3 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communications Limited (Xenophobia) 1/3 |
| Shortlist | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communications Limited (13th Anniversary) Print1/2 |
| Bronze | Noah's Ark Communications Limited | Nigeria | Noah's Ark Communications Limited (Xenophobia) 2/3 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 3/5 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 5/5 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 4/5 |
| Bronze | CIRCUS! Mauritius | Mauritius | Mauvilac Colourvogue 2020 2/3 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 2/5 |
| Bronze | CIRCUS! Mauritius | Mauritius | Mauvilac Colourvogue 2020 1/3 |
| Shortlist | 3Verse | South Africa | Live Happy Side Up 1/5 |
| Bronze | CIRCUS! Mauritius | Mauritius | Mauvilac Colourvogue 2020 3/3 |
| Gold | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation Print 1/4 |
| Gold | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation Print 3/4 |
| Gold | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation Print 2/4 |
| Gold | Noah's Ark Communications Limited | Nigeria | Stop Female Genital Mutilation Print 4/4 |