Best Use of Data jury announced for Warc Media Awards 2019

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.

This case study competition examines the insight, strategy and analytics that power effective media investment, with the Best Use of Data category recognising the role of data in an effective communications strategy.

The jury panel of 15 client-side and agency-side senior industry professionals will be chaired by Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Marsden leads end-to-end strategy and activation for Spotify's on- and off-platform advertising and communication.

The full jury for the Best Use of Data category, Warc Media Awards 2019, is as follows:

• Scott Marsden - global head of media, performance and lifecycle marketing, Spotify - jury chair
• Dana Al-Kutoubi - Head of strategic planning, Saudi Arabia, JWT
• John Barham - Head of paid media and analytics, Roast
• Lisa Cecchini - Vice president of media and analytics, Situation
• Deepak Chandran - Head of insights, YouTube, Google
• DuBose Cole - Head of strategy, VaynerMedia London
• Ian Forrester - Senior vice president, research and analytics, Whalar
• Nicole Hartnett - Senior marketing scientist, Ehrenberg-Bass Institute
• Saskia Jones - Data strategy director and partner, BBH
• Felicity Long - Managing director, Connected Execution, MediaCom Global
• Belinda Lush - Head of customer experience strategy, Colenso BBDO
• Aoife Murphy - Executive strategy director, Boys + Girls
• Luis Navarrete - Head of global search marketing, Lego Group
• Chandler Nguyen - Vice president, Product, APAC, Essence
• Benoit Weisser - Chief strategy officer, Asia, regional capability lead, brand strategy, Ogilvy Asia

Data that shows scale and corroborates something

Outlining his expectations from case studies entered in this category, Scott Marsden, global head of media, performance and lifecycle marketing, Spotify and chair of the judging panel said: "I'm looking for data used in a way that shows scale and corroborates something. We will want to see a smart approach that has encouraged results."

The Warc Media Awards, now in their fourth year, are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.

The winners of the Grands Prix and Special Awards across all four categories - Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships and Sponsorships - will share a prize fund of $40,000.

The Special Awards in the Best Use of Data category will be:

Personalisation Award - for the best example of a campaign that used data to segment effectively
The Attribution Award - for the best example of a channel attribution model
Data-Driven Insight Award - for a campaign where data helped to identify the right audience at scale

The closing date for entries is 19 September 2019. More details can be found here.