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One-on-one coaching - Marketing, advertising, PR, boardsI have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry or who is a full time or non-executive board member. This can be done in person or via Skype, or any other video or audio link. If you have a look at my experience (below), you will be able to see that I have amassed a considerable amount of skills not only in the media and marketing industries but also as a board member for various companies and entities. I have served as chairman of the Essential Medical Group, Bizcommunity.com; The Catholic Newspaper & Publishing Company Limited and was inaugural chairman of the Oversight Committee of the Marketing Association of South Africa. I was a member of the board of the Groote Schuur Newborns Trust. I was a founder member of the Government/private sector national communications partnership for the 2010 World Cup and headed up the 2010 NCP Media & Communications Cluster. In 2003 I was appointed a Brand Ambassador by the International Marketing Council. I was also a member of the Superbrands Council of SA. I also spent four years as a marketing advisor to Sony South Africa and was chairman of the Sony Corporate Communications Council as well as chairman of the Standard Bank Group Strategic Issues Forum. I also developed a marketing strategy for Land Rover South Africa and was marketing consultant to the Massmart Group. I have conducted numerous corporate communications and media-liaison training projects for companies such as Absa, Nedbank, SA Breweries, Vodacom, National Brands, Nokia, DaimlerChrysler SA, Samsung, Sony, The Marketing Federation of SA., IMM, L'Oreal, American Express, Old Mutual etc. I conducted numerous workshops on the fundamentals of marketing and the media for organisations such as The SA Institute of Chartered Accountants and other non-marketing bodies and executive groups. From 1991 to 1996 I was head of Public Affairs & Strategic Planning for BMW South Africa (Pty) Ltd. Reporting to and advising chief executive BMW SA on public policy, current affairs, politics, sponsorships, economics, protocol, he was also the corporate spokesman. I was responsible for product launches to media, corporate events, media liaison. I was also a member of the BMW International public policy strategy group and part of the organising committees for the visits of HM Queen Elizabeth ll to Land Rover S Africa and Chancellor Helmut Kohl to BMW SA. I compiled and presented the Power of Persuasion television show (aimed at changing negative consumer perceptions on advertising) which ran for 13 weeks from November 1998 to January 1999 on national channel SABC 1, achieving record audience ratings. From 1986 I was contracted to The Star on the invitation of Editor-in-Chief Harvey Tyson, to develop editorial coverage of sanctions and disinvestment. In 1987 I developed the concept and pioneered the Media & Marketing section for The Star and other group newspapers. During that time I was also a recipient of the Checkers Award for Consumer Journalism and SA Consumer Council Journalism Awards. In the 1960's I was Southern Africa news editor for United Press International & UPIN-TV and represented BBC TV News. I was a finalist in 1965 for the J.Arthur Rank International Newsfilm TV Awards. About Chris MoerdykApart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on moerdykc@gmail.com and follow him on Twitter at @chrismoerdyk. View my profile and articles... |