IAB Bookmarks Awards
#Bookmarks2018: Digital jury jabber with... Tseliso Rangaka
Leigh Andrews 27 Feb 2018
WINNERS ANNOUNCED!
Encompassing a record 74 categories, the winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, which were both held at The Theatre on the Track, Kyalami, on 1 March 2018.
The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.
The IAB SA Bookmark Awards honours individuals, agencies, publishers and brands that have produced creative and innovative work that delivers tangible results. Narrowing down finalists from the over 600 entries has taken this year’s panel of judges several weeks and countless hours.
Coveted gold Pixels went to 12 entries, while silver Pixels went to another 55. Eight black Pixels – Special Honours Awards – were presented. Once again Ogilvy scooped Best Digital Agency, with KFC being awarded the much-coveted Brand of the Year, and KFC’s Ben Schoderer winning Best Marketer.
Modern and cutting-edge advertising
Chairman of the M&C Saatchi Group and jury president IAB SA Bookmarks 2018 Jerry Mpufane says, "The Bookmark Awards are an interesting window into modern and cutting-edge advertising. The great brands entered their work, and I know I speak on behalf of the jurors when I say that we saw some worthy winners."
The case study entries challenged the way we look at advertising, elicited some heated debates about what works and what doesn’t, and mostly some lessons came out which can be applied into the future – and that’s very exciting.IAB SA CEO Josephine Buys added, "Once again, we had an incredibly high quality of entries to the Bookmarks and the judges had a tough time evaluating the best of the best. We’d like to thank the industry for their ongoing support and, of course, our sponsors, without which the Digital Summit and Bookmark Awards would not be possible."
Here's a full list of the winners announced on the night:
IAB SA's 2018 Bookmark Award Winners
| Campaign category | ||||
| Content Strategy | ||||
| Entry Agency | Brand | Title | Product | Award |
| FoxP2 | Ster-Kinekor | The Van Der Merwe film launch | The Van Der Merwe film | Bronze |
| King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans | Gold |
| VML South Africa | Edgars Fashion | Emoji Catwalk | Edgars Summer Range 2016 | Silver |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Bronze | |
| VML South Africa & Joe Public | Nedbank | See Money Differently | Nedbank | Silver |
| Data-driven Campaign | ||||
| Showmax | Showmax | Customer Engagement Segmentation | Video On Demand Internet TV | Gold |
| Digital Integrated Campaign | ||||
| Liquorice | Distell | Amarula #DontLetThemDisappear | Amarula | Bronze |
| Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners | Bronze |
| Ogilvy | DStv | Halloween Sleep Over | DStv | Bronze |
| Wunderman | Investec | #MoreThanData | Investec Private Bank | Bronze |
| Digital Strategy | ||||
| Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners | Bronze |
| Integrated Mixed Media Campaign | ||||
| Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® | Bronze |
| King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans | Silver |
| King James Group | Sanlam | Mna Nam | National Savings Month | Silver | |
| M&C Saatchi Abel | Nando’s | Reconciliation Table | Nando’s | Silver |
| Ogilvy & Mindshare Jhb | KFC | Soundbite | The Soundbite Chart | Silver |
| Mobile Campaign | ||||
| Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Silver |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Silver | |
| Channels category | ||||
| Branded Content | ||||
| King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans | Silver |
| King James Group | Sanlam Private Wealth | Family Fortune | Silver | |
| Ogilvy | Huggies | Baby Marathon | Huggies | Gold |
| Digital Installations & Activations | ||||
| FCB Cape Town | BMW Motorrad | Blink and you’ll miss it | BMW S1000RR | Silver |
| Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Silver |
| Ogilvy | DStv | Halloween Sleep Over | DStv | Silver |
| Platinum Seed Digital Marketing | Glenfiddich | Voice Visualiser – The Independent Bar | Glenfiddich | Bronze |
| Display Advertising | ||||
| Mark1 | KFC | Add Hope | Charitable Donation | Silver |
| Ogilvy | KFC | Soundbite - Wetransfer Music Player | The Soundbite Chart | Bronze |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand | Gold |
| Email, Direct & Inbound Marketing | ||||
| Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners | Silver |
| Innovative Use of Media | ||||
| Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Gold |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand | Silver |
| VML South Africa & Joe Public | Nedbank | See Money Differently | Nedbank | Bronze |
| Native Advertising | ||||
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand | Silver |
| Online Video | ||||
| FCB Cape Town | Western Cape Government | The PSA That Couldn't Wait | Safely Home | Silver |
| Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® | Bronze |
| King James Group | Santam | What I'd Rather Do | Bronze | |
| M&C Saatchi Abel | Nando’s Grocery | Pizza | PERi-PERi Sauce | Bronze |
| M&C Saatchi Abel | 10X Investments | #StopDaylightRobbery | 10X Investments | Bronze |
| M&C Saatchi Abel | 10X Investments | Grocery Slash | 10X Investments | Bronze |
| TBWA\Hunt\Lascaris Johannesburg | Flight Centre | BabyBot | Student Flights (known as Youth and Adventure) | Bronze |
| VML South Africa & Joe Public | Nedbank | See Money Differently | Nedbank | Bronze |
| Wunderman | Investec | #MoreThanData | Investec Private Bank | Bronze |
| Online Video Series | ||||
| King James Group | Santam | What I'd Rather Do | Silver | |
| Ogilvy | Huggies | Baby Marathon | Huggies | Silver |
| Organic Search Marketing | ||||
| NMPi | Clicks | Clicks - Ranking in Position Zero | Gold | |
| NMPi | Gumtree | Gumtree - Driving Organic Performance | Silver | |
| Rogerwilco | HomeChoice | Bedding down SEO | Bronze | |
| Paid Search Marketing | ||||
| MEC | Vodacom | Google Shopping Ads | Telecommunications - Retail Deals | Bronze |
| Mediashop & Reprise Media | Debonairs | Debonairs- ROAS Campaign | Debonairs Pizza | Bronze |
| Rogerwilco | Chris Willemse Cycles | Shifting Gears | Bronze | |
| the media image (tmi) | Woolworths | Woolworths Online Shopping | Consumer Goods | Bronze |
| Social Paid Advertising | ||||
| King James Group & Forty Two Digital | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans | Silver |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand | Bronze |
| Use of CRM, Loyalty Programs & Gamification | ||||
| Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner | Bronze |
| Ogilvy & MEC & Cerebra | Vodacom | Play Everyday | Play Everyday | Bronze |
| VML South Africa | Multiply | Active Dayz | Brand | Silver |
| Use of Programmatic Media | ||||
| Nettrade Programmatic | Mediclinic South Africa | Mediclinic Baby | Baby Programme | Bronze |
| Sizmek | Telkom | Limitless Ad units | Bronze | |
| Community category | ||||
| Online Video Channels | ||||
| Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners | Bronze |
| Social Communities | ||||
| VML South Africa | Nando’s | Nando’s social community | Brand | Bronze |
| Social Media Campaigns | ||||
| FoxP2 | SPCA | #ChooseYourFamily | Adoptions | Silver |
| M&C Saatchi Abel | Nando’s | Reconciliation Table | Nando’s | Bronze |
| Net#work BBDO | Mercedes-Benz | 50 years of AMG | AMG | Bronze |
| Ogilvy | DStv | DStv Emoji Trailers | DStv | Bronze |
| Ogilvy | MTV / World Aids Day | #FCK HIV | Get Tested | Silver |
| Ogilvy | DStv | Halloween Sleep Over | DStv | Silver |
| Use of User Generated Content | ||||
| Hellocomputer & FCB Africa | Toyota | Toyota C-HR #InternetApproved | Toyota C-HR | Silver |
| VML South Africa | Standard Bank | #Today | Brand | Bronze |
| VML South Africa | Edgars Fashion | Emoji Catwalk | Edgars Summer Range 2016 | Silver |
| Craft category | ||||
| Craft - Ad Ops | ||||
| Farahnaz Thompson | AdOps & AdTech Teams at The Space Station | Ad Operations System Automation | Ad Ops system: Apollo | Craft Bronze |
| Craft - Client Service | ||||
| Jessica Brits, Forty Two Digital | Sanlam | Sanlam Client Service | Craft Bronze | |
| Craft - Interface Design | ||||
| Camilla Clerke, Graham Paterson, Simon Spreckley, at Hellocomputer | Investec Asset Management | Investec Journal 5 | Journal 5 | Craft Bronze |
| Hellocomputer & FCB Africa | South African Tourism | South African Tourism Renovation | South African | Craft Silver |
| Alistair King, Matt Ross, Alex van Rensburg, Casper Odendaal at King James | Siemens | CalendAR app | Craft Bronze | |
| Craft - Marketing Copywriting | ||||
| Wade Barnes, Gordon Ray, Joshua De Kock at M&C Saatchi Abel | ZANG Chocolate | K.O. Fatigo! | ZANG Caffeinated Chocolate | Craft Silver |
| The Ogilvy team, Ogilvy | Vodacom | Youth Day | NXT LVL | Craft Bronze |
| The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Craft Silver |
| The Ogilvy team, Ogilvy | Huggies | Baby Marathon | Huggies | Craft Gold |
| Craft - News or Feature Writing | ||||
| Henriette Loubser; Jo Van Eeden; Maygene de Wee at 24.com a Division of Media24 | Netwerk24 | The disappearance of Anchen Muller | Netwerk24 | Craft Bronze |
| Adriaan Basson and Caryn Dolley at 24.com a Division of Media24 | News24 | Underworld Unmasked | News24 | Craft Bronze |
| Craft - Online Video Production | ||||
| Pepe Marais, Adam Weber, Peter Pohorsky, Left Post Production team, Di Cole, The Plank team, at Joe Public | Chicken Licken | Afronaut | Hotwings® | Craft Bronze |
| Alistair King, Matt Ross, Dan Pinch, Rob Smith, Kim-Lara King, Tin Toy Productions at King James | Sanlam | The man who thinks he's about to die | Sanlam Investments | Craft Silver |
| Gordon Ray, Joshua De Kock, Wade Barnes, Bronwyn Henry and Bewilder TV at M&C Saatchi Abel | ZANG Chocolate | K.O. Fatigo! | ZANG Caffeinated Chocolate | Craft Silver |
| Jason Xenopoulos, James Adey, Christian Horsfall, Leigh Ogilvie, Jacki Havermahl, Shannon Gloyne and Left Post Production team at VML South Africa | Nedbank | See Money Differently | Nedbank | Craft Bronze |
| Wunderman | Investec | #MoreThanData | Investec Private Bank | Craft Silver |
| Craft - Software, Coding & Tech. Innovation | ||||
| The Ogilvy team, Ogilvy | KFC | Soundbite | The Soundbite Chart | Craft Silver |
| The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Craft Bronze |
| Team Vicinity | Vicinity Media | LEO - the adserver | Craft Bronze | |
| Team Vicinity | Vicinity Media | Visitability Reporting | Craft Bronze | |
| Craft - Strategy | ||||
| Mike Barnwell, FCB Cape Town | Western Cape Government | The PSA That Couldn’t Wait | Safely Home | Craft Bronze |
| Net#work BBDO | SCA | Vagina Varsity | Libresse Panty Liners | Craft Silver |
| The Ogilvy team, Ogilvy | Huggies | Baby Marathon | Huggies | Craft Silver |
| Craft - Use of Sound | ||||
| The Ogilvy team, Ogilvy | KFC | Suppertime Stories | Suppertime Stories | Craft Silver |
| Craft - UX | ||||
| Calvin Pedzai, Hellocomputer | Investec Asset Management | Investec Journal 5 | Investec Journal 5 | Craft Silver |
| Craft - UX | ||||
| Dane Bowen, Brigitte Le Roux, Calvin Pedzai at Hellocomputer & FCB Africa | South African Tourism | South African Tourism Renovation | South African | Craft Silver |
| Emerging Digital Technologies and Channels Category | ||||
| Bots, Messaging & Dark Social | ||||
| King James Group | Sanlam | Ukshona Kwelanga | MyChoice Funeral Plans | Gold |
| Levergy Marketing Agency | SuperSport | SuperSport Football Bot | SuperSport's Football Broadcast | Bronze |
| Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner? | Bronze |
| Customer Experience Design | ||||
| Accenture | Momentum | Re-imagining Workplace Living Services: Smart Exits | Corporate and Public Sector | Silver |
| Liquorice | Unilever | Knorr Deliver My Dinner | Knorr Whatsfordinner | Silver |
| Internet of Things | ||||
| Ogilvy | Huggies | Baby Marathon | Huggies | Gold |
| VR & AR | ||||
| King James Group | Siemens | CalendAR app | Bronze | |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Brand | Silver |
| Net#work BBDO | Mercedes-Benz | #Lookup | C-Class Coupé Cabriolet | Bronze |
| Platforms Category | ||||
| Brand, Commercial & Retail Websites | ||||
| Hellocomputer & FCB Africa | South African Tourism | South African Tourism Renovation | South African | Silver |
| King James Group | Visa | Visa eLearning Platform | Visa eLearning | Bronze |
| Microsites | ||||
| Discover Africa Group | Drive South Africa | South Africa in 360 | Bronze | |
| Joe Public Pty Ltd | Chicken Licken | Afronaut | Hotwings® | Bronze |
| Mobile Apps | ||||
| Accenture | Sasol | @Sasol App | Employee and contractor mobile application | Bronze |
| Arc Interactive | Dis-Chem | Dis-Chem Mobile App | Mobile App Design and Development | Bronze |
| Net#work BBDO | Chabad House | Acts of Random Kindness | ARK | Bronze |
| Wunderman | Qhubheka | Do Your Part | Qhubeka | Silver |
| Public Service & NPO platforms | ||||
| Hellocomputer & FCB Africa | South African Tourism | South African Tourism Renovation | South African | Bronze |
| Net#work BBDO | Chabad House | Acts of Random Kindness | ARK | Bronze |
| Web Applications | ||||
| VML South Africa | Multiply | Active Dayz | Brand | Bronze |
| Publishing Category | ||||
| Email Publications | ||||
| Primedia Broadcasting | The Money Show | The Business Wrap | Bronze | |
| Live Event Coverage | ||||
| 24.com a Division of Media24 | News24/Netwerk24 | News: From moving fast, to streaming live | News24/Netwerk24 | Bronze |
| Mobile Publications | ||||
| 24.com a Division of Media24 | News24 | News24.com | News24 | Bronze |
| Blue Sky Publications | TheSouthAfrican.com | The South African & Marfeel | Marfeel's Enterprise Web Optimization Solution | Bronze |
| Online News Video | ||||
| Tiso Blackstar Group | TimesLIVE | I am Lara | Bronze | |
| Online Photography, Illustration & Imagery | ||||
| 24.com a Division of Media24 | Channel24 | A picture is worth a thousand words | Channel24 | Bronze |
| Primedia Broadcasting | Eyewitness News | Trial by Fire | Silver | |
| Podcasts & Streaming | ||||
| Primedia Broadcasting | Primedia Broadcasting | The Power of the Podcast | Bronze | |
| Soccer Laduma | Soccer Laduma | Creating South Africa's Biggest Podcast! | Silver | |
| Publisher Apps | ||||
| 24.com a Division of Media24 | News24 Edge | News24 Edge | News24 Edge | Silver |
| 24.com a Division of Media24 | Daily Kick | Daily Kick | Daily Kick | Silver |
| biNu | Goal Zero | Goal Zero #datafree | The Goal Zero #datafree App | Silver |
| 24.com a Division of Media24 | Netwerk24 | South Africa’s largest subscription-based portal for news and analysis | Netwerk24 | Bronze |
| MobiMedia | SA Breaking News | SA Breaking News | www.sabreakingnews.co.za | Bronze |
| Social Media Publications | ||||
| Primedia Broadcasting | Capetalk | 20 in 140 | Silver | |
| VML South Africa | The Huffington Post South Africa | Stop The Cycle | Gold | |
| Special Features | ||||
| 24.com a Division of Media24 | News24, AmaBhungane and Daily Maverick | #GuptaLeaks | #GuptaLeaks | Gold |
| 24.com a Division of Media24 | Netwerk24 | A Medical Milestone | Newtwerk24 | Silver |
| Primedia Broadcasting | Eyewitness News | Using Data to Fight Corruption | Silver | |
| Primedia Broadcasting | Eyewitness News | Trial by Fire | Silver | |
| Specialist Publisher Sites | ||||
| Burn Media | Ventureburn | Ventureburn.com - A critical independent voice for SA’s tech startup sector | Bronze | |
| Fire and Lion Pty Ltd | CORE Economics | The Future of Publishing | The Economy | Silver |
| Tiso Blackstar Group | BusinessLIVE | BusinessLIVE | BusinessLIVE | Bronze |
| Tiso Blackstar Group | TshisaLIVE | TshisaLIVE | TshisaLIVE | Bronze |
| User-Generated Content | ||||
| Primedia Broadcasting | KFM 94.5 | What's Up Western Cape?! | Gold | |
| Special Honours Category | ||||
| Sub-category | Winner | Entry Agency | Brand/Campaign | Award |
| Best Digital Student | Saarah Saint & Jessica Hay | Vega School | Black pixel | |
| Best Digital Youngster | Bianca Potgieter | Joe Public Pty Ltd | Black pixel | |
| Brand of the Year | KFC | Ogilvy | Black pixel | |
| Best Marketer | Ben Schoderer, KFC | Ogilvy | Black pixel | |
| Best CTO | No entries | n/a | ||
| Best Contribution to Transformation in the Digital Industry | The Fact Foundry | The Fact Foundry | Black pixel | |
| Pixel for Purpose | FCB Cape Town | FCB Cape Town | Western Cape Government, The PSA That Couldn’t Wait | Black pixel |
| Best Publisher | 24.com a Division of Media24 | Black pixel | ||
| Best Digital Agency | Ogilvy | Black pixel | ||
| Best Individual Contribution to Digital | No entries | n/a | ||
| Agency/Entrant | Gold | Silver | Bronze | Craft Gold | Craft Silver | Craft Bronze | Total |
| 24.com a Division of Media24 | 1 | 3 | 4 | 2 | 10 | ||
| Accenture | 1 | 1 | 2 | ||||
| Arc Interactive | 1 | 1 | |||||
| biNu | 1 | 1 | |||||
| Blue Sky Publications | 1 | 1 | |||||
| Burn Media | 1 | 1 | |||||
| Discover Africa Group | 1 | 1 | |||||
| FCB Cape Town | 2 | 1 | 3 | ||||
| Fire and Lion | 1 | 1 | |||||
| Forty Two Digital | 1 | 1 | |||||
| FoxP2 | 1 | 1 | 2 | ||||
| Hellocomputer | 1 | 1 | 2 | ||||
| Hellocomputer & FCB Africa | 2 | 1 | 2 | 5 | |||
| Joe Public | 3 | 1 | 4 | ||||
| King James Group | 2 | 5 | 3 | 1 | 1 | 12 | |
| King James Group & Forty Two Digital | 1 | 1 | |||||
| Levergy Marketing Agency | 1 | 1 | |||||
| Liquorice | 1 | 3 | 4 | ||||
| M&C Saatchi Abel | 1 | 4 | 2 | 7 | |||
| Mark1 | 1 | 1 | |||||
| MEC | 1 | 1 | |||||
| Mediashop & Reprise Media | 1 | 1 | |||||
| MobiMedia | 1 | 1 | |||||
| Net#work BBDO | 1 | 7 | 1 | 9 | |||
| Nettrade Programmatic | 1 | 1 | |||||
| NMPi | 1 | 1 | 2 | ||||
| Ogilvy | 3 | 6 | 3 | 1 | 4 | 2 | 19 |
| Ogilvy & MEC & Cerebra | 1 | 1 | |||||
| Ogilvy & Mindshare Jhb | 1 | 1 | |||||
| Platinum Seed Digital Marketing | 1 | 1 | |||||
| Primedia Broadcasting | 1 | 4 | 2 | 7 | |||
| Rogerwilco | 2 | 2 | |||||
| Showmax | 1 | 1 | |||||
| Sizmek | 1 | 1 | |||||
| Soccer Laduma | 1 | 1 | |||||
| TBWA\Hunt\Lascaris Johannesburg | 1 | 1 | |||||
| Team Vicinity | 2 | 2 | |||||
| the media image (tmi) | 1 | 1 | |||||
| The Space Station | 1 | 1 | |||||
| Tiso Blackstar Group | 3 | 3 | |||||
| VML South Africa | 2 | 7 | 5 | 1 | 15 | ||
| VML South Africa & Joe Public | 1 | 2 | 3 | ||||
| Wunderman | 1 | 2 | 1 | 4 |