Final night's winners
Winners of the final 7 categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for a further 6 bronze, 1 silver and 1 gold pencil, which was also crowned ‘best of discipline' for radio, as well as 10 merit awards.
The One Club for Creativity announced winners in the categories of cross-platform, film, intellectual property, interactive, mobile, radio, social influencer, social media and UX/UI as well as agency of the year, network of the year, holding company of the year, client of the year and best of show at the closing ceremony of its 2017 Creative Week.
The SA winners are all listed below, and you can see the full list of winners from the night by clicking here.
SA’s One Show 2017 winners, part 2
| CROSS-PLATFORM | ||||
| CATEGORY | COMPANY | CLIENT | ENTRY TITLE | AWARD |
| Integrated Branding – Online | King James Group / Cape Town | Sanlam | Conspicuous Savers - Integrated Online - National Savings Month | Merit |
| FILM | ||||
| Innovation in Film – Online | Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa | KFC | Shakin' Shakin' | Bronze |
| Cinema Advertising | Y&R South Africa / Cape Town | Western Cape Government | First Kiss | Merit |
| Online Films & Video – Short Form – Campaign | Y&R South Africa / Cape Town + 7Films / Cape Town | Surf Shack Surfing School | True Stories | Merit |
| INTERACTIVE | ||||
| Online Advertising – Interactive Video | Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa | KFC | Shakin' Shakin' | Merit |
| RADIO | ||||
| Craft – Sound Design – Single | FCB / Johannesburg + Hey Papa Legend / Johannesburg | Netflorist | A War of Words - Anniversary Forgotten | Gold |
| Broadcast – Any Length – Campaign | Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg | Flight Centre | Travel before its not fun anymore | Merit |
| Broadcast – Any Length – Campaign | Ogilvy & Mather / Johannesburg | KFC | The Everyman Meal | Bronze |
| Broadcast – Any Length – Campaign | Ogilvy & Mather / Johannesburg | Vodacom | You Should Have Called | Bronze |
| Craft – Writing – Single | Ogilvy & Mather / Johannesburg | KFC | The Everyman Meal - Cherry Lip Balm | Merit |
| Craft – Writing – Single | Ogilvy & Mather / Johannesburg | KFC | The Everyman Meal - Claw Thing | Bronze |
| Craft – Writing – Single | Ogilvy & Mather / Johannesburg | KFC | The Everyman Meal - Coloured Weights | Merit |
| Craft – Writing – Single | Ogilvy & Mather / Johannesburg | Vodacom | You Should Have Called - Double Blue Tick | Bronze |
| Craft – Writing – Single | Ogilvy & Mather / Johannesburg | Vodacom | You Should Have Called - Email | Merit |
| Broadcast – Any Length – Campaign | OpenCo - The Open Collaboration / Johannesburg | BMW South Africa | BMW Original Parts | Merit |
| Craft – Writing – Single | OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg | BMW South Africa | BMW Original Parts 'CEO' | Silver |
| SOCIAL MEDIA | ||||
| Social Engagement – Community Building | Joe Public United / Johannesburg | Nedbank | Meet Sandile | Merit |
| Branded Social Post – Real-Time Response | VML South Africa / Cape Town | PASSOP | Twitter Refugees | Bronze |
FCB Africa brought home SA’s only gold pencil from One Show 2017 for its Netflorist ‘A war of words – anniversary forgotten’ radio work. This was also crowned the special award winner for One Show’s ‘best of radio’ discipline and just a few weeks ago as the winner of a D&AD graphite pencil.
Ogilvy & Mather Johannesburg was responsible for nine of SA’s overall accolades on the night, once again the country’s top performing agency group on this year’s international award circuit. The global Ogilvy & Mather group was also awarded network of the year.
SA's overall One Show 2017 wins per agency
| Company | Gold | Bronze | Silver | Merit | Total |
| FCB / Johannesburg + Hey Papa Legend / Johannesburg | 1 | 1 | |||
| FoxP2 / Cape Town | 1 | 1 | |||
| FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town | 1 | 1 | |||
| Geometry Global / Cape Town + Ogilvy & Mather / Cape Town | 1 | 1 | |||
| Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg | 2 | 2 | |||
| Hero Strategic Marketing / Cape Town | 1 | 1 | |||
| Hunt Lascaris / Johannesburg | 1 | 5 | 6 | ||
| Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg | 1 | 1 | |||
| Joe Public United / Johannesburg | 1 | 1 | 2 | ||
| King James Group / Cape Town | 2 | 2 | |||
| MullenLowe / Johannesburg | 2 | 2 | |||
| Net#work BBDO / Johannesburg | 3 | 3 | |||
| Ogilvy & Mather / Cape Town | 2 | 2 | |||
| Ogilvy & Mather / Johannesburg | 4 | 4 | 8 | ||
| Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa | 1 | 1 | 2 | ||
| OpenCo - The Open Collaboration / Johannesburg | 2 | 1 | 3 | ||
| OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg | 1 | 1 | |||
| VML South Africa / Cape Town | 1 | 1 | |||
| Y&R South Africa / Cape Town | 1 | 1 | |||
| Y&R South Africa / Cape Town + 7Films / Cape Town | 1 | 1 |
This final result set puts us in 10th best country ranking, with 42 wins from 355 entries. The second awards night was hosted by Jessica Williams, former correspondent of The Daily Show.
There were 243 pencils awarded to 23 countries in total on the night, broken down as 70 gold, 75 silver and 98 bronze – this from 21,844 entries across 73 countries overall.
Best in discipline and special award winners
Nine best of discipline winners were announced, as follows:
Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London.
See One Show judge Matt Eastwood discuss the winning work below:
Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.
Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York.
See One Show judge Andrew Keller discuss the winning work below:
Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Alan Kelly discuss the winning work below:
See One Show judge Kitty Lun discuss the winning work below:
Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.
Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin.
See One Show judge Brent Choi discuss the winning work below:
UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. See One Show judge Taras Wayner discuss the winning work below:
The following special award winners were also announced:
Agency of the year: McCann/New York
Network of the year: Ogilvy & Mather
Independent agency of the year: Droga5
Client of the year: Lockheed Martin
Holding company of the year: Omnicom
The Penta Pencil, which recognises successful collaboration between an agency and brand team over the years, had two winners this year: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.
The total list of One Show winners can be found here with the complete rankings at oneclub.org.
Follow the One Club’s latest updates on Twitter and watch for exclusive updates in our One Show special section!