First night's winners!
Winners of the first seven categories of the 44th One Show Awards have been announced at Cipriani Wall Street, with SA responsible for seven bronze pencils and 17 merit awards.
The One Club for Creativity announced gold, silver and bronze pencil winners in the categories of branded entertainment, design, direct, moving image craft, print and outdoor, public relations and responsive environments at the first of two award shows set for this week.
The SA winners are all listed below, and you can see the full list of winners from the night by clicking here.
SA’s One Show 2017 winners, part 1
| BRANDED ENTERTAINMENT | ||||
| CATEGORY | COMPANY | CLIENT | ENTRY TITLE | AWARD |
| Film / Cinema – Non-Fiction / Documentary | FoxP2 / Cape Town | Ster-Kinekor | #OpenEyes | Merit |
| DESIGN | ||||
| Branding – Annual Reports & Corporate Sustainability Reports | Hero Strategic Marketing / Cape Town | FoodBank SA (now known as FoodForward SA) | The annual report that feeds the hungry | Merit |
| Branding – Identity System | MullenLowe / Johannesburg | South African National Blood Services | South African National Blood Services CI | Bronze |
| Promotional – Booklets, Brochures, & Product Catalogues | MullenLowe / Johannesburg | Nando's | Nando's Peri Thread Book | Bronze |
| Typography – Static | OpenCo - The Open Collaboration / Johannesburg | Jameson - Soweto Gold | Soweto Gold '76 | Bronze |
| Packaging – Specialty | OpenCo - The Open Collaboration / Johannesburg | Jameson - Soweto Gold | Marked by Bravery | Bronze |
| DIRECT MARKETING | ||||
| Print – Flat & Dimensional | Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg | South African Breweries | The SAB Spike Detector Coaster | Merit |
| Digital – Social Media & Viral Marketing | Ogilvy & Mather / Johannesburg | Mondelez | Cadbury Pre Joy | Merit |
| MOVING IMAGE CRAFT | ||||
| Editing – Single | Net#work BBDO / Johannesburg | Coronation Fund Managers | Money Maker | Merit |
| Editing – Single | Net#work BBDO / Johannesburg | Diageo | Here's to Us | Merit |
| Sound Design – Single | Net#work BBDO / Johannesburg | Diageo | Here's to Us | Merit |
| PRINT & OUTDOOR | ||||
| Promotional Items – Single or Campaign | Geometry Global / Cape Town + Ogilvy & Mather / Cape Town | Iziko Museums of South Africa | The Slave Calendar | Merit |
| Innovation in Print & Outdoor – Ambient Media | Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg | South African Breweries | The SAB Spike Detector Coaster | Merit |
| Publishing – Newspaper – Single | Hunt Lascaris / Johannesburg | Flight Centre | Babe vs Mom | Merit |
| Publishing – Newspaper – Single | Hunt Lascaris / Johannesburg | Flight Centre | Dude vs Pensioner | Merit |
| Publishing – Newspaper – Campaign | Hunt Lascaris / Johannesburg | Flight Centre | Holiday Packing | Merit |
| Promotional / Collateral – Posters – Campaign | Hunt Lascaris / Johannesburg | The Times | The News You Should Be Following | Bronze |
| Ambient Media – P.O.P. & In-Store – Campaign | Hunt Lascaris / Johannesburg | Flight Centre | Holiday Packing | Merit |
| Craft – Art Direction – Single or Campaign | Hunt Lascaris / Johannesburg | Flight Centre | Holiday Packing | Merit |
| Ambient Media – P.O.P. & In-Store – Single | Joe Public United / Johannesburg | Clover | Drought Pack | Bronze |
| Publishing – Magazine – Campaign | Ogilvy & Mather / Cape Town | Volkswagen | Technically | Merit |
| Ambient Media – P.O.P. & In-Store – Campaign | Ogilvy & Mather / Cape Town | Volkswagen | Technically | Merit |
| PUBLIC RELATIONS | ||||
| Brand Voice | FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town | Ster-Kinekor | #OpenEyes | Bronze |
| Integrated Campaign | King James Group / Cape Town | Sanlam | Conspicuous Savers - Integrated Online - National Savings Month | Merit |
The first night was hosted by Daveed Diggs, 2016 Tony Award-winning actor from the hit Broadway musical Hamilton.
There were 323 pencils awarded to 30 countries in total on the night, broken down as 92 gold, 102 silver and 129 bronze – this from 21,844 entries across 73 countries overall.
Best in discipline and special award winners
Seven best of discipline winners were announced, as follows:
Branded entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York.
Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
See One Show judge Forest Young discuss the winning work below:
Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm.
The One Club for Creativity
#OneShow2017: That South African One Show direct link
Leigh Andrews 5 May 2017
See One Show judge Tove Langseth discuss the winning work below:
Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London.
See One Show judge Paul Venables discuss the winning work below:
Print and Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne.
See One Show judge Ari Weiss discuss the winning work below:
Public relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy & Mather/Chicago.
Responsive environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.
The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture was the first of two special awards handed out on the night. Formation for Beyoncé by Prettybird/Culver City, took home gold, in this category, and Kevin Swanepoel, CEO of The One Club for Creativity called it, “more than a song or a music video, it’s a manifesto.”
The Green Pencil, which recognises environmentally conscious creative work, was awarded to “Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York, which also took home a gold pencil in the CSR category.
Stay tuned for the rest of the winners as well as complete rankings, which will be announced at Friday night’s ceremony (1am Saturday morning, SAST). Follow the One Club’s latest updates on Twitter and watch for exclusive updates in our One Show special section!