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The successful implementation of lean into the organisationIn this very dynamic industry of travel and hospitality, the usual challenges always persist: new markets, increased demand for travel services, rising customer expectations, changing business models and cycles of innovation that just get quicker each year. Therefore, we continually need to think how we can reduce inefficiency, and how we can enhance our effectiveness. And this is where lean thinking comes in - lean is about centring all thoughts and actions on the customer and his demands. If the customer reports an incident, he has experienced a loss of value to what was paid for. All incident management processes therefore need to be activities to restore customer value. Such activities do not create new customer value, and so can be considered as waste. Yet if the focus is kept not just on redressing the individual incident, but also on avoiding repetitions of the same incident in future, the durable value added to customers in general will far exceed that made up to the single disappointed customer in a particular incident. This is why, with lean, one spends time and a fair amount of money rooting out the causes of each and every incident. Mindset shiftThis approach requires a fundamental shift in our mindset. It requires us to build a culture that understands and responds to our customers' increasingly complex and changing needs. Nothing will happen, though, if one does not provide a plan and framework to implement lean into the organisation successfully. The goal of lean is to eliminate the steps that the customer is not willing to pay for and, at the same time, can be eliminated from the process without affecting the end product or service. However it relies heavily on identifying what is valuable to the customer. The implementation
Getting the buy inFailures often occur when there is a general misunderstanding in the organisation of how to acquire the lean process. It is, therefore, key that whoever is appointed as a lean agent or specialist for the organisation should incorporate different ways to interact and exchange information between people from different departments, to engage all the people in the organisation and to narrow down the number of possible interpretations. The objective is to strive for a coordinated action. Cultural and resistance issues have to be dealt and addressed during the early lean journey. The question then is: Are we focusing on creating harmony or striving for a creative tension that drives everyone to implement lean? Of course, within a change programme it is essential to remove any feeling of fear and anxiety in order to obtain the trust needed. There are few necessary roles for being a successful change agent. Schein (1997) indicated the role as being supportive, dealing with the realism of the situation, accepting lack of knowledge and seeing change as an intervention. It further requires offering support and recognising problems. One should not be prescriptive and learn from each intervention - involving people in the problem and looking for a resolution together is naturally the desired way to go about things. However, leadership must come first and demand as improvement otherwise will simply stop. If people prefer not to be on board, there is usually a reason behind it that needs to surface. The question of "Is everyone okay with where we are going?" should be asked in order to surface questions or concerns that can be resolved soonest as possible. After that, firm and clear commitments should be obtained and an action plan to be agreed on - always highlight the value created by these conversations to everyone involved, it is a powerful appreciation tool. Lean is a very dynamic way forward to keep up with the volume and sophistication of arising challenges and reduce the inefficiencies and wobbles that will otherwise accumulate with these change processes. About Gaby GrammManaging Director / Partner at LuxTravelEx View my profile and articles... |