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There's no such thing as a strategic plan'Strategic' and 'Plan' are two different concepts. A strategy is what we need to do to get from A to B (and deciding on what point B actually is). The plan is more specific and tells us how we will get to point B (the details). We use 'planning' in everyday speech A strategy can have a plan appended, but they are two different concepts. I have no gripe with anyone calling a strategy a strategic plan, but the word 'plan' has just become that - an appendage when it should actually be a distinct entity. To complicate matters further, we use the word 'plan' in our everyday speech: "Do you have plans for tonight?" The cunning planA most entertaining use of the word plan comes from the Blackadder series where Baldrick always comes up with a 'cunning plan': Captain Blackadder: Baldrick, what are you doing out there? ![]() Baldrick ... doing what he does best... Doing his bit help the Allies win WW1. (Image extracted from YouTube clip) Private Baldrick: It's part of a cunning plan, sir. Mintzberg on strategy as plan No review of the concept of 'Plan' would be complete without the contribution of the renowned academic Professor Henry Mintzberg of McGill University. He contends that the definition of strategy is a multiple one, composed of 5Ps: Plan, Pattern, Position, Perspective and Ploy. When expounding on strategy as plan, he defines strategy as "...some sort of consciously intended course of action, a set of guidelines to deal with a situation". So plans have two characteristics: they are made before any actions need to be taken and are developed purposely. Practically that would result in statements such as: "Let's have a planning session", which is an often-used terminology. If you want the whole enchilada, we actually mean: "We're going into a session to identify the problems, determine our objectives, develop our strategies, establish our tactics and then prep the plan". I will now increase my productivity for the afternoon by identifying the problem (lack of energy), setting my objectives (relieve my tiredness), developing my strategy (have a nap) and decide on the tactic (sleep on the couch in my office from 1 to 2). All this is encompassed in the plan. I'm not one for semantics, but I am one for getting everyone on the same page, and if we're all talking the same language perhaps it does contribute to better teamwork. About Sid PeimerA seasoned and insightful executive with multisector experience in roles as diverse as senior leadership, creative copy and education. I am a qualified pharmacist with an MBA from UCT. I am currently in my second year of PhD studies with CPUT, and a tenured lecturer at Red & Yellow Creative School of Business on the BCom programme. View my profile and articles... |