![What is community influencer marketing?](https://biz-file.com/c/2502/764126.jpg)
Trending
Subscribe to daily business and company news across 19 industries
×![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750108.png)
How to build meaningful iconic brands that are connected to cultureYasmin Kathoria and Lerato Kgatla, Kantar
More news
![Superunion launches as next-generation brand agency](https://biz-file.com/c/1801/426579-240x130.jpg)
![#BizTrends2018: E-sports in South Africa - it's only just begun](https://biz-file.com/c/1801/424319-240x130.png?2)
![#BizTrends2018: Branding is the key to unlocking company innovation](https://biz-file.com/c/1801/424465-240x130.jpg)
![Predictions for 2018: What the investors said](https://biz-file.com/c/1801/424163-240x130.jpg)
![Launching the Debmarine Namibia campaign.](https://biz-file.com/c/1712/423742-240x130.jpg)
![Tami Ruschin, MD of The Stylista.](https://biz-file.com/c/1712/423338-240x130.jpg?2)
![#Newsmaker: Mandy Leontakianakis guides Havas into 2018](https://biz-file.com/c/1712/422929-240x130.jpg?2)
![Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.](https://biz-file.com/c/1712/422653-240x130.jpg?2)
![Nigerian startup Touchabl launches picture-searching app](https://biz-file.com/c/1712/422426-240x130.jpg)
![Alika Dangote featured on the Nasdaq billboard in New York.](https://biz-file.com/c/1712/422081-240x130.jpg)
![To build a better customer experience, start with the architecture](https://biz-file.com/c/1712/421289-240x130.jpg)
![Controlling the narrative from the glass box](https://biz-file.com/c/1711/421192-240x130.jpg?2)
![Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.](https://biz-file.com/c/1711/420198-240x130.jpg?2)
![Image credit: Marek Uliasz - .](https://biz-file.com/c/1711/419303-240x130.jpg?2)
![mSurvey launches first CX survey in Kenya](https://biz-file.com/c/1711/419040-240x130.jpg)
![Using brands as a 'force for good'](https://biz-file.com/c/1711/418563-240x130.jpg)
![Managing your personal brand](https://biz-file.com/c/1711/418605-240x130.jpg?2)
![New Zee TV branding.](https://biz-file.com/c/1711/418201-240x130.png)
![Lucky Kwapa.](https://biz-file.com/c/1711/418216-240x130.jpg)
![CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism](https://biz-file.com/c/1711/417698-240x130.jpg?2)
More news
![Superunion launches as next-generation brand agency](https://biz-file.com/c/1801/426579.jpg)
![#BizTrends2018: E-sports in South Africa - it's only just begun](https://biz-file.com/c/1801/424319-300x156.png?2)
![#BizTrends2018: Branding is the key to unlocking company innovation](https://biz-file.com/c/1801/424465.jpg)
Marketing & Media#BizTrends2018: Branding is the key to unlocking company innovation
Mathew Weiss 8 Jan 2018
![Predictions for 2018: What the investors said](https://biz-file.com/c/1801/424163-300x156.jpg)
![Launching the Debmarine Namibia campaign.](https://biz-file.com/c/1712/423742-300x156.jpg)
![Tami Ruschin, MD of The Stylista.](https://biz-file.com/c/1712/423338-300x156.jpg?2)
Marketing & MediaPinning down real street style with The Stylista's social content
Leigh Andrews 21 Dec 2017
![#Newsmaker: Mandy Leontakianakis guides Havas into 2018](https://biz-file.com/c/1712/422929-300x156.jpg?2)
![Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.](https://biz-file.com/c/1712/422653-300x156.jpg?2)
Marketing & MediaM&N Brands: Building an SA-owned ad network, for Africans, by Africans
Leigh Andrews 13 Dec 2017
![Nigerian startup Touchabl launches picture-searching app](https://biz-file.com/c/1712/422426-300x156.jpg)
![Alika Dangote featured on the Nasdaq billboard in New York.](https://biz-file.com/c/1712/422081-300x156.jpg)
![To build a better customer experience, start with the architecture](https://biz-file.com/c/1712/421289.jpg)
Marketing & MediaTo build a better customer experience, start with the architecture
Richard Mullins 1 Dec 2017
![Controlling the narrative from the glass box](https://biz-file.com/c/1711/421192-300x156.jpg?2)
![Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.](https://biz-file.com/c/1711/420198-300x156.jpg?2)
![Image credit: Marek Uliasz - .](https://biz-file.com/c/1711/419303-300x156.jpg?2)
![mSurvey launches first CX survey in Kenya](https://biz-file.com/c/1711/419040-300x156.jpg)
![Using brands as a 'force for good'](https://biz-file.com/c/1711/418563-300x156.jpg)
![Managing your personal brand](https://biz-file.com/c/1711/418605-300x156.jpg?2)
![New Zee TV branding.](https://biz-file.com/c/1711/418201-300x156.png)
![Lucky Kwapa.](https://biz-file.com/c/1711/418216-300x156.jpg)
![#Trending: The rise of consumer resilience](https://biz-file.com/c/1711/417574-300x156.jpg)
![CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism](https://biz-file.com/c/1711/417698-300x156.jpg?2)
Tourism & TravelCNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
7 Nov 2017
![The digital elephant in the room... Image credit: Jan Mik © –](https://biz-file.com/c/1711/417283-300x156.jpg?2)
![Great brand communications solutions come from collaboration](https://biz-file.com/c/1711/417387-300x156.jpg?2)
Marketing & MediaGreat brand communications solutions come from collaboration
Khangelani Dziba 6 Nov 2017
![Respecting and connecting with the modern African consumer](https://biz-file.com/c/1711/417115-300x156.jpg)
Marketing & MediaRespecting and connecting with the modern African consumer
Llewellyn Allen 3 Nov 2017
![Africa's next generation influencers announced](https://biz-file.com/c/1711/417117-300x156.jpg)
![Brands do not market effectively to women in Africa](https://biz-file.com/c/1711/417094-300x156.jpg)
![Heineken invests in African creativity](https://biz-file.com/c/1711/416828-300x156.jpg)
![Ten tips for excellent copywriting](https://biz-file.com/c/1710/415807-300x156.jpg?2)
![EasiPost Couriers. Credit: The Namibian/All Africa.](https://biz-file.com/c/1710/415508-300x156.jpg)
![Simelane and Cooper.](https://biz-file.com/c/1710/414214-300x156.jpg?3)
![Vodafone announces global brand relaunch](https://biz-file.com/c/1710/413626-300x156.jpg?2)
![DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)](https://biz-file.com/c/1710/413511-300x156.jpg?2)
Tourism & TravelHilton commits $50m to Africa Growth Initiative for conversion of 100 hotels
6 Oct 2017
![(c) atm2003 -](https://biz-file.com/c/1710/413292-300x156.jpg?2)
![How logos have evolved](https://biz-file.com/c/1709/412552-300x156.jpg?2)
![Pentawards 2017 - best of global packaging](https://biz-file.com/c/1709/412151-300x156.jpg?2)
![A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.](https://biz-file.com/c/1709/412247-300x156.jpg)
![Brand categories. Image supplied.](https://biz-file.com/c/1709/412171-300x156.jpg?3)
![Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.](https://biz-file.com/c/1709/411145-300x156.jpg)
![Purpose must come before profit... and before anything else too](https://biz-file.com/c/1709/411291-300x156.jpg?2)
Marketing & MediaPurpose must come before profit... and before anything else too
Mike Freedman 19 Sep 2017
![Paul Gabriel.](https://biz-file.com/c/1709/410981-300x156.jpg)
![](/res/img/s.gif)