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
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
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


Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018


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


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


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
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
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
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Marketing & Media#AfricaMonth: Africa's youth are living in a time of renaissance
Natasha Omokhodion-Banda 15 May 2018







Marketing & MediaBrand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018


Marketing & MediaVR and digital video storytelling as top marketing tools for 2018
Leigh Andrews 19 Apr 2018
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Marketing & MediaCastle Lite's 'Unlocks' concert brings the brand's purpose to life
Juanita Pienaar 16 Apr 2018

Marketing & MediaWhy and how to add ephemeral content to your marketing strategy
Leigh Andrews 12 Apr 2018
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Marketing & MediaBig brands ripping off street art is not cool: why illegal graffiti should be protected by copyright
Enrico Bonadio 9 Apr 2018
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Tourism & TravelMarketing Virgin Atlantic: Challenging the status quo with flair, passion and love
Cari Coetzee 5 Apr 2018

Marketing & MediaThe true value of Twitter for brands that want to be effective
Shae Leigh 22 Mar 2018
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Tourism & TravelIFEC product standpoints for African airlines, tech-savvy passengers and content producers
Kevin Odhiambo Opiyo 19 Mar 2018

Marketing & MediaColuminate on non-conscious insights as the measure of tomorrow
Leigh Andrews 15 Mar 2018

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Marketing & Media#FutureAdAfrica: Brand safety is not optional, support local publishers
Jessica Tennant 15 Mar 2018


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Marketing & MediaEnterprise should implement watertight crisis management strategy or else it is history!
Bonnie Ramaila 6 Mar 2018

Tourism & TravelCarlson Rezidor rebrands to leverage international brand equity of the Radisson name
6 Mar 2018

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
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
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Marketing & MediaWhy brands should focus on community building over the eye-balls approach
Danilo Acquisto 22 Feb 2018
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Marketing & Media#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide
Leigh Andrews 16 Feb 2018
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Marketing & Media#MeettheMarketer: Marketers are relying too heavily on data
Louise Marsland 8 Feb 2018
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Marketing & MediaGoogle Kenya's Charles Murito on digital advertising and the age of assistance
Jessica Tennant 7 Feb 2018
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