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Young Ones One Show launches new creative brief Clash Royale

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Under The Tongue, the untold story of the adidas Predator football boot

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

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Brand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar 16 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise should implement watertight crisis management strategy or else it is history!

Bonnie Ramaila 6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The rise of the brand influencer

Bradley Elliott 5 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

More news

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar 16 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise should implement watertight crisis management strategy or else it is history!

Bonnie Ramaila 6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The rise of the brand influencer

Bradley Elliott 5 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Namibia achieves global fame after Trump blunder

Namibia achieves global fame after Trump blunder

26 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

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