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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise should implement watertight crisis management strategy or else it is history!

Bonnie Ramaila 6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The rise of the brand influencer

Bradley Elliott 5 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Namibia achieves global fame after Trump blunder

Namibia achieves global fame after Trump blunder

26 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

More news

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise should implement watertight crisis management strategy or else it is history!

Bonnie Ramaila 6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The rise of the brand influencer

Bradley Elliott 5 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Namibia achieves global fame after Trump blunder

Namibia achieves global fame after Trump blunder

26 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app

Nigerian startup Touchabl launches picture-searching app

12 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

To build a better customer experience, start with the architecture

To build a better customer experience, start with the architecture

Richard Mullins 1 Dec 2017

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