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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
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Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

2 days

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app

Nigerian startup Touchabl launches picture-searching app

12 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

To build a better customer experience, start with the architecture

To build a better customer experience, start with the architecture

Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box

Controlling the narrative from the glass box

Leon Ayo 30 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Image credit: Marek Uliasz - .

Eight tips for building your personal brand

Stephen Marshal 20 Nov 2017

mSurvey launches first CX survey in Kenya

mSurvey launches first CX survey in Kenya

16 Nov 2017

Using brands as a 'force for good'

Using brands as a 'force for good'

14 Nov 2017

Managing your personal brand

Bianca Quinn-Diavastos 14 Nov 2017

New Zee TV branding.

Zee TV Africa rebrands globally

10 Nov 2017

Lucky Kwapa.

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

Africa's next generation influencers announced

Africa's next generation influencers announced

3 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Heineken invests in African creativity

Heineken invests in African creativity

1 Nov 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

EasiPost Couriers. Credit: The Namibian/All Africa.

Namibia: Engineers deliver goods door-to-door

Ndama Nakashole 23 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Vodafone announces global brand relaunch

Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)

Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

6 Oct 2017

(c) atm2003 -

NAEB markets Rwandan tea under national tea brand

Peterson Tumwebaze 5 Oct 2017

How logos have evolved

How logos have evolved

29 Sep 2017