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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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How to create engaging customer experiences

How to create engaging customer experiences

13 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad

Didier Drogba scores goal with Turkish Airlines ad

10 Feb 2017

AFRIMA seeks support for creative industries from AU

10 Feb 2017

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa

Consumer trends in North Africa

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes

#TRENDING: Brand activism ruled Super Bowl 2017

Louise Marsland 6 Feb 2017

#WeatherWatch: Is La Niña on her way out?

#WeatherWatch: Is La Niña on her way out?

Piers Kenyon 6 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Why microbes are key to solving Africa's food security crisis

Why microbes are key to solving Africa's food security crisis

Esther Ndumi Ngumbi 3 Feb 2017

Building your brand through the power of storytelling

Nicole Shapiro 2 Feb 2017

Building a team strong enough to carry a brand to success

Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.

Ethiopia's emerging wine industry luring consumers locally and abroad

19 Jan 2017

meganelford0 via

To discover Africa's biodiversity, look to the soil

Esther Ngumbi 18 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf

Hilton continues Moroccan expansion with first hotel in Casablanca

17 Jan 2017

GE launches Africa Innovation Centre

GE launches Africa Innovation Centre

16 Jan 2017

Is marketing automation limiting your brand's visibility?

Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive

How "no-frills" marketing and creative agencies can make small businesses more competitive

Sérgio G. de Sousa 5 Jan 2017

Post-harvest losses still major challenge in East Africa

28 Dec 2016

Are you making these five logo design blunders?

Charles Mburugu 20 Dec 2016

Consumers expect companies to create positive change

Consumers expect companies to create positive change

13 Dec 2016

Empathy as a starting point to innovation

Amandine Robin 12 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

#Influencerchange: Think like an influencer

Leigh Andrews 6 Dec 2016

When fame is no longer enough: Brand ambassadors in the age of social media

JP Kloppers 5 Dec 2016

Ion Chiosea © –

#Influencerchange: Crucial moments and vital behaviours

Leigh Andrews 5 Dec 2016

Maximising consumer engagement in a brand-push war zone

Claudelle Naidoo 30 Nov 2016

Six steps to a better digital marketing strategy

Jennifer Roberts 29 Nov 2016

Developing a brand strategy

James Maposa 29 Nov 2016

Five business branding mistakes to avoid

Five business branding mistakes to avoid

Charles Mburugu 29 Nov 2016

More news

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Consumer trends in North Africa

Consumer trends in North Africa

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes

#TRENDING: Brand activism ruled Super Bowl 2017

Louise Marsland 6 Feb 2017

#WeatherWatch: Is La Niña on her way out?

#WeatherWatch: Is La Niña on her way out?

Piers Kenyon 6 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Why microbes are key to solving Africa's food security crisis

Why microbes are key to solving Africa's food security crisis

Esther Ndumi Ngumbi 3 Feb 2017

Building your brand through the power of storytelling

Nicole Shapiro 2 Feb 2017

Building a team strong enough to carry a brand to success

Harry Welby-Cooke 20 Jan 2017

How to address the needs of the uncompromising customer

How to address the needs of the uncompromising customer

19 Jan 2017

Castel’s 162-hectare vineyard in Ziway, Ethiopia.

Ethiopia's emerging wine industry luring consumers locally and abroad

19 Jan 2017

meganelford0 via

To discover Africa's biodiversity, look to the soil

Esther Ngumbi 18 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf

Hilton continues Moroccan expansion with first hotel in Casablanca

17 Jan 2017

GE launches Africa Innovation Centre

GE launches Africa Innovation Centre

16 Jan 2017

Is marketing automation limiting your brand's visibility?

Ryan Kh 6 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive

How "no-frills" marketing and creative agencies can make small businesses more competitive

Sérgio G. de Sousa 5 Jan 2017

Post-harvest losses still major challenge in East Africa

28 Dec 2016

Are you making these five logo design blunders?

Charles Mburugu 20 Dec 2016

Consumers expect companies to create positive change

Consumers expect companies to create positive change

13 Dec 2016

Empathy as a starting point to innovation

Amandine Robin 12 Dec 2016

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

#Influencerchange: Think like an influencer

Leigh Andrews 6 Dec 2016

When fame is no longer enough: Brand ambassadors in the age of social media

JP Kloppers 5 Dec 2016

Ion Chiosea © –

#Influencerchange: Crucial moments and vital behaviours

Leigh Andrews 5 Dec 2016

Maximising consumer engagement in a brand-push war zone

Claudelle Naidoo 30 Nov 2016

Six steps to a better digital marketing strategy

Jennifer Roberts 29 Nov 2016

Developing a brand strategy

James Maposa 29 Nov 2016

Five business branding mistakes to avoid

Five business branding mistakes to avoid

Charles Mburugu 29 Nov 2016

Joachim Huber via

Protecting and developing African agriculture in the face of climate change

Patrick Dupoux and Younes Zrikem 28 Nov 2016

Increased competition for brands as economy slumps

Increased competition for brands as economy slumps

25 Nov 2016

MTN Nigeria named most valued brand

23 Nov 2016

Invest in personal brand building for both you and the greater good

James Maposa 23 Nov 2016

How to play the game of social media brand dodge ball

Robin Richardson 18 Nov 2016

Agritech Expo migrates to Tanzania

17 Nov 2016

Leveraging personal brand to build your company's brand

James Maposa 17 Nov 2016

Oxfam East Africa via

African nations have the will to adapt agriculture to climate change

Elwyn Grainger-Jones 16 Nov 2016

Fertilisers can help African farmers battle climate change

Fertilisers can help African farmers battle climate change

Charlotte Hebebrand 10 Nov 2016

Emotive branding for success

Emotive branding for success

Nkgadimeng Ramela 10 Nov 2016

Enter Africa innovation challenge for local health solutions

Enter Africa innovation challenge for local health solutions

8 Nov 2016

Storytelling for brands - evolve or be left behind

Storytelling for brands - evolve or be left behind

Anne Dolinschek 4 Nov 2016

Using technology to shape brand opinions

Ismail Schuster 3 Nov 2016

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