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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

[Connecting West Africa] It's all about data

[Connecting West Africa] It's all about data

11 Jun 2014

GeoPoll launches daily TV ratings in African markets

GeoPoll launches daily TV ratings in African markets

6 Jun 2014

Tigo Tanzania General Manager, Diego Gutierrez.

Mobile money payments enabled between Tigo, Airtel, Zantel

5 Jun 2014

CAR's Prime Minister Andre Nzapayeke has banned all text messages in the country until further notice. Image:

All text messages banned in CAR

4 Jun 2014

Mobile internet usage on the increase in sub-Saharan Africa

Mobile internet usage on the increase in sub-Saharan Africa

3 Jun 2014

Spotify in talks over Africa launch

Spotify in talks over Africa launch

Tom Jackson 3 Jun 2014

Is Africa the emerging market of the decade?

Is Africa the emerging market of the decade?

Stephen Claassen 2 Jun 2014

Connecting West Africa kicks off in 13 days

Connecting West Africa kicks off in 13 days

28 May 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

What is the next innovation in payments?

What is the next innovation in payments?

Frank Rizzo 26 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

2014 edition of Orange African Social Venture Prize launched

2014 edition of Orange African Social Venture Prize launched

23 May 2014

[Net Prophet] Lessons from entrepreneurs

[Net Prophet] Lessons from entrepreneurs

Ilse van den Berg 22 May 2014

Plans to relaunch M-PESA

Plans to relaunch M-PESA

22 May 2014

SA Mobile Marketing Association plans Nigeria expansion

SA Mobile Marketing Association plans Nigeria expansion

Paul Adepoju 19 May 2014

Orange to sell stake in Orange Uganda to Africell

Orange to sell stake in Orange Uganda to Africell

19 May 2014

MTN "more exposed to risk than Bharti"

MTN "more exposed to risk than Bharti"

Samuel Mungadze 16 May 2014

Will your organisation be an integrated mobile enterprise?

Will your organisation be an integrated mobile enterprise?

Cobus Burgers 15 May 2014

Tigo Tanzania General Manager, Diego Gutierrez

Tigo Business unit to support local organisations

15 May 2014

Do your employees understand professional social media?

Do your employees understand professional social media?

Jenny Reid 14 May 2014

Africa Intelligence releases mobile app, new logos

Africa Intelligence releases mobile app, new logos

14 May 2014

How to write a thrilling newsletter

How to write a thrilling newsletter

Hansie Smit 12 May 2014

The Lumia 1020 and the Samsung side by side. Image:

Nokia, Microsoft never the twain

Toby Shapshak 12 May 2014

Upgrade reduces M-PESA transaction time

Upgrade reduces M-PESA transaction time

9 May 2014

Maroc Telecom to pay $650m for Etisalat West African units

Maroc Telecom to pay $650m for Etisalat West African units

8 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MTN Rwanda partners Tele10 for mobile money payment of TV subscriptions

MTN Rwanda partners Tele10 for mobile money payment of TV subscriptions

Paul Adepoju 5 May 2014

Africa foremost in cellphone subscriber growth

Africa foremost in cellphone subscriber growth

Thabiso Mochiko 2 May 2014

Taxi app pre-installed on all Galaxy S5 devices in Nigeria

Taxi app pre-installed on all Galaxy S5 devices in Nigeria

2 May 2014

More news

[Connecting West Africa] It's all about data

[Connecting West Africa] It's all about data

11 Jun 2014

GeoPoll launches daily TV ratings in African markets

GeoPoll launches daily TV ratings in African markets

6 Jun 2014

Tigo Tanzania General Manager, Diego Gutierrez.

Mobile money payments enabled between Tigo, Airtel, Zantel

5 Jun 2014

CAR's Prime Minister Andre Nzapayeke has banned all text messages in the country until further notice. Image:

All text messages banned in CAR

4 Jun 2014

Mobile internet usage on the increase in sub-Saharan Africa

Mobile internet usage on the increase in sub-Saharan Africa

3 Jun 2014

Spotify in talks over Africa launch

Spotify in talks over Africa launch

Tom Jackson 3 Jun 2014

Is Africa the emerging market of the decade?

Is Africa the emerging market of the decade?

Stephen Claassen 2 Jun 2014

Connecting West Africa kicks off in 13 days

Connecting West Africa kicks off in 13 days

28 May 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

What is the next innovation in payments?

What is the next innovation in payments?

Frank Rizzo 26 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

2014 edition of Orange African Social Venture Prize launched

2014 edition of Orange African Social Venture Prize launched

23 May 2014

[Net Prophet] Lessons from entrepreneurs

[Net Prophet] Lessons from entrepreneurs

Ilse van den Berg 22 May 2014

Plans to relaunch M-PESA

Plans to relaunch M-PESA

22 May 2014

SA Mobile Marketing Association plans Nigeria expansion

SA Mobile Marketing Association plans Nigeria expansion

Paul Adepoju 19 May 2014

Orange to sell stake in Orange Uganda to Africell

Orange to sell stake in Orange Uganda to Africell

19 May 2014

MTN "more exposed to risk than Bharti"

MTN "more exposed to risk than Bharti"

Samuel Mungadze 16 May 2014

Will your organisation be an integrated mobile enterprise?

Will your organisation be an integrated mobile enterprise?

Cobus Burgers 15 May 2014

Tigo Tanzania General Manager, Diego Gutierrez

Tigo Business unit to support local organisations

15 May 2014

Do your employees understand professional social media?

Do your employees understand professional social media?

Jenny Reid 14 May 2014

Africa Intelligence releases mobile app, new logos

Africa Intelligence releases mobile app, new logos

14 May 2014

How to write a thrilling newsletter

How to write a thrilling newsletter

Hansie Smit 12 May 2014

The Lumia 1020 and the Samsung side by side. Image:

Nokia, Microsoft never the twain

Toby Shapshak 12 May 2014

Upgrade reduces M-PESA transaction time

Upgrade reduces M-PESA transaction time

9 May 2014

Maroc Telecom to pay $650m for Etisalat West African units

Maroc Telecom to pay $650m for Etisalat West African units

8 May 2014

Research shows Nigeria's Gen X more active online

Research shows Nigeria's Gen X more active online

5 May 2014

MTN Rwanda partners Tele10 for mobile money payment of TV subscriptions

MTN Rwanda partners Tele10 for mobile money payment of TV subscriptions

Paul Adepoju 5 May 2014

Africa foremost in cellphone subscriber growth

Africa foremost in cellphone subscriber growth

Thabiso Mochiko 2 May 2014

Taxi app pre-installed on all Galaxy S5 devices in Nigeria

Taxi app pre-installed on all Galaxy S5 devices in Nigeria

2 May 2014

[Biz Takeouts Podcast] 87: How growing mobile technology can boost sales for retailers

[Biz Takeouts Podcast] 87: How growing mobile technology can boost sales for retailers

30 Apr 2014

Tigo to offer free mobile Facebook in Tanzania

Tigo to offer free mobile Facebook in Tanzania

Agatha Nduku 25 Apr 2014

MEF releases third report in Global Consumer Insights Series

MEF releases third report in Global Consumer Insights Series

25 Apr 2014

APO announces multi-year strategic partnership with IMImobile

APO announces multi-year strategic partnership with IMImobile

24 Apr 2014

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

23 Apr 2014

[Biz Takeouts Podcast] 86: The power of brands in the changed mass communication landscape

[Biz Takeouts Podcast] 86: The power of brands in the changed mass communication landscape

22 Apr 2014

Kenya's internet market recovers lost ground

Kenya's internet market recovers lost ground

Tom Jackson 18 Apr 2014

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

16 Apr 2014

Majority phones sold in Kenya are smartphones

Majority phones sold in Kenya are smartphones

16 Apr 2014

Eskimi to sponsor Mobile West Africa 2014

Eskimi to sponsor Mobile West Africa 2014

16 Apr 2014

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