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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

Image source: Gallo/Getty.

New media is misrepresenting women in Africa: what feminists can do

Sharon Adetutu Omotoso 8 Aug 2019

Mohamed Cheikh Ould Mohamed Mkhaitir.

Mauritanian blogger freed after being held for nearly six years

5 Aug 2019

Image source: Gallo/Getty.

WhatsApp played a big role in the Nigerian election. Not all of it was bad

Nic Cheeseman 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Image credit: Snapchat.

13 million more people joined Snapchat in Q2 2019 thanks to Android

Shereesa Moodley 26 Jul 2019

Image credit: Pinterest.

Pinterest launches 'emotional well-being activities' for stressed internet users

Shereesa Moodley 25 Jul 2019

Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation

#FB@15: Inside Facebook's 4 Cs for innovation

Elouise Kelly 23 Jul 2019

Image source: Gallo/Getty.

AFCON 2019 gets Africa talking on social media

22 Jul 2019

Scams emerge following FaceApp hype

Scams emerge following FaceApp hype

22 Jul 2019

Image credit: Apple.

59 new emoji are coming to iOS, MacOS and Apple Watch

Shereesa Moodley 19 Jul 2019

Image credit: Saulo Mohana on Unsplash.

Developing your brand voice on social media: 5 mistakes to avoid

Dana Kachan 19 Jul 2019

Ugandan police officers are seen in Kampala on April 23, 2019. Police recently arrested Joseph Kabuleta for allegedly posting “offensive communication against the person of the President” online. Credit: CPJ/AFP/Isaac Kasamani.

Ugandan commentator arrested over Facebook post critical of president

18 Jul 2019

Image credit: Maddi Bazzocco on Unsplash

5 questions to ask when selecting influencers to work with

Dominique Harmse 17 Jul 2019

Screengrab from .

Twitter is rolling out a new 'easier to navigate' desktop redesign

Shereesa Moodley 16 Jul 2019

A communication era of toxic comments and bad ethics

A communication era of toxic comments and bad ethics

Tinashe Zvakasikwa 16 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Image source: Gallo/Getty.

Two days left to enter African Digital Media Awards 2019

10 Jul 2019

Image source: Getty/Gallo

Striking the right balance between honouring a brand and violating a trade mark

Zama Buthelezi & Megan Reimers 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Creating community on Facebook Groups

Creating community on Facebook Groups

Colleen Barrella 5 Jul 2019

Instagram, the new marketing hub for business growth

Instagram, the new marketing hub for business growth

Refilwe Monyai 4 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

The power of social media and influence in today's 4th Industrial Revolution

The power of social media and influence in today's 4th Industrial Revolution

Nokwanda Ndashe 1 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

The fruit of your coins

Facebook's Libra has staggering potential - state control of money could end

Gavin Brown 27 Jun 2019

How Twitter has been used in Cameroon's Anglophone crisis

How Twitter has been used in Cameroon's Anglophone crisis

Julius T. Nganji and Lynn Cockburn 18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

#CannesLions2019: Craft winners!

18 Jun 2019

More news

Image source: Gallo/Getty.

New media is misrepresenting women in Africa: what feminists can do

Sharon Adetutu Omotoso 8 Aug 2019

Mohamed Cheikh Ould Mohamed Mkhaitir.

Mauritanian blogger freed after being held for nearly six years

5 Aug 2019

Image source: Gallo/Getty.

WhatsApp played a big role in the Nigerian election. Not all of it was bad

Nic Cheeseman 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Image credit: Snapchat.

13 million more people joined Snapchat in Q2 2019 thanks to Android

Shereesa Moodley 26 Jul 2019

Image credit: Pinterest.

Pinterest launches 'emotional well-being activities' for stressed internet users

Shereesa Moodley 25 Jul 2019

Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation

#FB@15: Inside Facebook's 4 Cs for innovation

Elouise Kelly 23 Jul 2019

Image source: Gallo/Getty.

AFCON 2019 gets Africa talking on social media

22 Jul 2019

Scams emerge following FaceApp hype

Scams emerge following FaceApp hype

22 Jul 2019

Image credit: Apple.

59 new emoji are coming to iOS, MacOS and Apple Watch

Shereesa Moodley 19 Jul 2019

Image credit: Saulo Mohana on Unsplash.

Developing your brand voice on social media: 5 mistakes to avoid

Dana Kachan 19 Jul 2019

Ugandan police officers are seen in Kampala on April 23, 2019. Police recently arrested Joseph Kabuleta for allegedly posting “offensive communication against the person of the President” online. Credit: CPJ/AFP/Isaac Kasamani.

Ugandan commentator arrested over Facebook post critical of president

18 Jul 2019

Image credit: Maddi Bazzocco on Unsplash

5 questions to ask when selecting influencers to work with

Dominique Harmse 17 Jul 2019

Screengrab from .

Twitter is rolling out a new 'easier to navigate' desktop redesign

Shereesa Moodley 16 Jul 2019

A communication era of toxic comments and bad ethics

A communication era of toxic comments and bad ethics

Tinashe Zvakasikwa 16 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Image source: Gallo/Getty.

Two days left to enter African Digital Media Awards 2019

10 Jul 2019

Image source: Getty/Gallo

Striking the right balance between honouring a brand and violating a trade mark

Zama Buthelezi & Megan Reimers 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Creating community on Facebook Groups

Creating community on Facebook Groups

Colleen Barrella 5 Jul 2019

Instagram, the new marketing hub for business growth

Instagram, the new marketing hub for business growth

Refilwe Monyai 4 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

The power of social media and influence in today's 4th Industrial Revolution

The power of social media and influence in today's 4th Industrial Revolution

Nokwanda Ndashe 1 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

The fruit of your coins

Facebook's Libra has staggering potential - state control of money could end

Gavin Brown 27 Jun 2019

How Twitter has been used in Cameroon's Anglophone crisis

How Twitter has been used in Cameroon's Anglophone crisis

Julius T. Nganji and Lynn Cockburn 18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

#CannesLions2019: Craft winners!

18 Jun 2019

Five skills to help you connect with your social media audience

Five skills to help you connect with your social media audience

Zubeida Goolam 13 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world

Africa's changemakers are blazing a trail for the rest of the world

Nunu Ntshingila 10 Jun 2019

How social media has become a breeding ground for counterfeit sales

How social media has become a breeding ground for counterfeit sales

7 Jun 2019

Santa Claus for Coca-Cola...

#YouthMonth: How to spot fake influencers on social media

Leigh Andrews 4 Jun 2019

Image source: Gallo/Getty.

#FairnessFirst: A picture tells a thousand words, but should it?

Leigh Andrews 3 Jun 2019

The world then and now, and how the way we protect our children needs to change

The world then and now, and how the way we protect our children needs to change

Jessica Tennant 31 May 2019

AI won't lead to better consumer engagement but machine learning will

AI won't lead to better consumer engagement but machine learning will

Jarred Mailer-Lyons 30 May 2019

Photo by LinkedIn Sales Navigator on Unsplash.

5 tips to turn your LinkedIn company page into a lead generation page

Ronelle Bester 24 May 2019

Image source: Gallo/Getty.

Supporting digital entrepreneurs in Nigeria

23 May 2019

Image source: Gallo/Getty.

Rwanda plans to regulate social media content

20 May 2019

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