Marketing & Media Trends

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AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

By Danette Breitenbach 11 Jan 2024

#BizTrends2024: A closer look at SA's 2024 consumer brands and retail landscape

#BizTrends2024: A closer look at SA's 2024 consumer brands and retail landscape

By Suraya Hamdulay 8 Jan 2024

More news

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

#BizTrends2018: Talking to Africa in 2018

#BizTrends2018: Talking to Africa in 2018

Mimi Kalinda 22 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

Tom Manners 11 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.

#BizTrends2018: Putting the 'I' in live.

Mike Sharman 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans

#BizTrends2018: Africans for Africans by Africans

Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design

#BizTrends2018: The call for authentic, experiential retail design

Lauren Hartzenberg 8 Jan 2018

#BizTrends2018: The ever-changing consumer

#BizTrends2018: The ever-changing consumer

Dave Nemeth 8 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Nunu Ntshingila 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.

#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

More news

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

#BizTrends2018: Talking to Africa in 2018

#BizTrends2018: Talking to Africa in 2018

Mimi Kalinda 22 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

Tom Manners 11 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.

#BizTrends2018: Putting the 'I' in live.

Mike Sharman 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans

#BizTrends2018: Africans for Africans by Africans

Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design

#BizTrends2018: The call for authentic, experiential retail design

Lauren Hartzenberg 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

#BizTrends2018: The ever-changing consumer

#BizTrends2018: The ever-changing consumer

Dave Nemeth 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Nunu Ntshingila 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.

#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour

#BizTrends2018: Predicting future consumer behaviour

Diane Gantz, Kantar 8 Jan 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

Graham Deneys 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Gustav Goosen 8 Jan 2018

Heidi Brauer, chief marketing officer, Hollard Insurance.

#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer 8 Jan 2018

#BizTrends2018: An augmented reality check

#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018