Marketing News Africa

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Advertise your job vacancies

Multimedia

All Galleries Audios Videos

RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

More news

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Kantar 4 Sep 2024

CANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND 4 Sep 2024

Source:

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Source: © Warc

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Source:

Miss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Fans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

20 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

6 shows, 1 re-usable exhibition stand

6 shows, 1 re-usable exhibition stand

Scan Display 19 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Peak and Dale Group 15 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Irvine Partners announces German expansion and launches dedicated travel and tourism division

Irvine Partners announces German expansion and launches dedicated travel and tourism division

Irvine Partners 1 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Building meaningful brands for modern Africa

Building meaningful brands for modern Africa

Epic Lion 1 Jul 2024

Tag Collective: Innovation for Africa

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

(Image supplied) Founder of the DStv Content Creator Awards Manuela Dias De Deus, MD of communications agency, One-eyed Jack, talks about the awards' evolution

DStv Content Creators Awards' evolution

14 Jun 2024