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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

DHL Express launches live chat to enhance customer experience

20 Nov 2019

Pride of Africa raises its new flag

Pride of Africa raises its new flag

Joe Public 20 Nov 2019

Boomplay and Sony partner on Africa content

Boomplay and Sony partner on Africa content

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Leigh Andrews 14 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

Image credit: Epica Awards.

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

Dingle presenting at Catalyst Africa.

#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Leigh Andrews 12 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Image credit: Plush Design Studio on Unsplash.

The 6 pillars of killer content creation

Zubeida Goolam 11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Agence Olloweb on Unsplash.

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Image credit: Nike.

World Media Group survey identifies activism as key campaign benefit

7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Clio Entertainment Awards.

2019 Clio Entertainment Awards 'Of the Year' finalists announced

7 Nov 2019

Image credit: NYF Advertising Awards.

NYF Advertising Awards recognise pre-entered work with Mad For This Ad

6 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

Creativity in a 4IR world

Creativity in a 4IR world

Yatish Narsi 4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Leigh Andrews 4 Nov 2019

Dr Vera Songwe.

Africa's growth rests on economic empowerment of women

Louise Marsland 1 Nov 2019

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Marsland 31 Oct 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

More news

DHL Express launches live chat to enhance customer experience

20 Nov 2019

Pride of Africa raises its new flag

Pride of Africa raises its new flag

Joe Public 20 Nov 2019

Boomplay and Sony partner on Africa content

Boomplay and Sony partner on Africa content

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Leigh Andrews 14 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

Image credit: Epica Awards.

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

Dingle presenting at Catalyst Africa.

#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Leigh Andrews 12 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Image credit: Plush Design Studio on Unsplash.

The 6 pillars of killer content creation

Zubeida Goolam 11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Agence Olloweb on Unsplash.

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Image credit: Nike.

World Media Group survey identifies activism as key campaign benefit

7 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Clio Entertainment Awards.

2019 Clio Entertainment Awards 'Of the Year' finalists announced

7 Nov 2019

Image credit: NYF Advertising Awards.

NYF Advertising Awards recognise pre-entered work with Mad For This Ad

6 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

Creativity in a 4IR world

Creativity in a 4IR world

Yatish Narsi 4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Leigh Andrews 4 Nov 2019

Dr Vera Songwe.

Africa's growth rests on economic empowerment of women

Louise Marsland 1 Nov 2019

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Marsland 31 Oct 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Image credit: Jordan Ladikos on Unsplash.

Moving from differentiation to authenticity

Beate Stiehler-Mulder 25 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Image source: Getty/Gallo

From the missing middle to the co-economy

Bronwyn Williams 24 Oct 2019

Clio Entertainment Awards announces 2019 shortlist

Clio Entertainment Awards announces 2019 shortlist

24 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola

Angolan study to improve competitiveness in trade

24 Oct 2019

Image credit: Esteban Lopez on Unsplash.

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

Image credit: Thomas William on Unsplash.

The right video for the right time

Travis Bussiahn 24 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

A love letter to misfits

A love letter to misfits

Taazima Kala-Essack 17 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Let's do Biz