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Building meaningful brands for modern Africa

Building meaningful brands for modern AfricaEpic Lion

Tag Collective: Innovation for Africa

Tag Collective: Innovation for Africa

26 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

Book launched on Africa's free trade agreement

Book launched on Africa's free trade agreement

23 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Jon Ratcliffe 19 Apr 2018

Are you asking the why beyond the why?

Are you asking the why beyond the why?

Lara-Anne Derbyshire 18 Apr 2018

E-commerce and millennials

E-commerce and millennials

Fiona Brauns 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time

#AfricaLEAD: Jack Leslie on why this is Africa's time

Louise Marsland 16 Apr 2018

Barclays Accelerator.

Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

#BizTrends2018: 18 trends for 2018

#BizTrends2018: 18 trends for 2018

Louise Marsland 10 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Advertising Week looking to expand to Africa

Advertising Week looking to expand to Africa

9 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

African data analytics markets receive $5m injection

African data analytics markets receive $5m injection

4 Apr 2018

African economies and business needs to transform

African economies and business needs to transform

31 Mar 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

Building knowledge-based economies in Africa

29 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

The private members club set to transform Africa

The private members club set to transform Africa

Cari Coetzee 27 Mar 2018

African Union flag.

Why Africa's Free Trade Area offers so much promise

Landry Signé 27 Mar 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

Yvonne Mhango, sub-Saharan Africa economist for Renaissance Capital.

Things are looking up in Nigeria and Ghana

Yvonne Mhango 21 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

More news

Book launched on Africa's free trade agreement

Book launched on Africa's free trade agreement

23 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Jon Ratcliffe 19 Apr 2018

Are you asking the why beyond the why?

Are you asking the why beyond the why?

Lara-Anne Derbyshire 18 Apr 2018

E-commerce and millennials

E-commerce and millennials

Fiona Brauns 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time

#AfricaLEAD: Jack Leslie on why this is Africa's time

Louise Marsland 16 Apr 2018

Barclays Accelerator.

Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

#BizTrends2018: 18 trends for 2018

#BizTrends2018: 18 trends for 2018

Louise Marsland 10 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Advertising Week looking to expand to Africa

Advertising Week looking to expand to Africa

9 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

Cari Coetzee 5 Apr 2018

African data analytics markets receive $5m injection

African data analytics markets receive $5m injection

4 Apr 2018

African economies and business needs to transform

African economies and business needs to transform

31 Mar 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

Building knowledge-based economies in Africa

29 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

The private members club set to transform Africa

The private members club set to transform Africa

Cari Coetzee 27 Mar 2018

African Union flag.

Why Africa's Free Trade Area offers so much promise

Landry Signé 27 Mar 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

Yvonne Mhango, sub-Saharan Africa economist for Renaissance Capital.

Things are looking up in Nigeria and Ghana

Yvonne Mhango 21 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

Kevin Odhiambo Opiyo 19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Zimbabwe's economic recovery presented to investors

Zimbabwe's economic recovery presented to investors

13 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Listeriosis outbreak: A people-centred crisis approach is the most essential

Listeriosis outbreak: A people-centred crisis approach is the most essential

Victor Moreriane 9 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Deloitte panel at Africa Outlook 2018: (L-R) Hardy Pemhiwa, Sola David-Borha, MD Ramesh, and Sabine Dall’Omo.

Africa's new winning companies

7 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

The rise of the brand influencer

Bradley Elliott 5 Mar 2018