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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

19 Aug 2024

6 shows, 1 re-usable exhibition stand

6 shows, 1 re-usable exhibition stand

19 Aug 2024

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Building the Shared Value ecosystem in Africa - Insights from 2018 Africa Shared Value Summit

Building the Shared Value ecosystem in Africa - Insights from 2018 Africa Shared Value Summit

Shift Social Development 18 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

Introducing the Business Leaders in Africa Summit

Introducing the Business Leaders in Africa Summit

Sama Oeuvre Brand Communications 13 Jun 2018

CTIFMF executive chairman Rafiq Samsodien.

CTIFMF 2018 ready to Create. Collaborate. Celebrate.

13 Jun 2018

South Africa's Lisa MacLeod elected as first female vice president of Wan-Ifra

South Africa's Lisa MacLeod elected as first female vice president of Wan-Ifra

12 Jun 2018

The Portfolio Night 14 All-Stars. © .

The One Club's Portfolio Night 14 selects young creative All-Stars

12 Jun 2018

African innovation must be nurtured

African innovation must be nurtured

11 Jun 2018

The Classic award went to music streaming company Spotify. Image supplied.

Winners of 2018 Fepe International Awards announced

8 Jun 2018

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

7 Jun 2018

Africa Innovation Summit.

Developing Africa-wide innovation

6 Jun 2018

Launch of Intra-African Trade Fair in Cairo, December 2018.

AfCFTA could raise trade by 52%

6 Jun 2018

Image supplied by Warc.

Effective Social Strategy winners for Warc Awards 2018 announced

6 Jun 2018

Africa CEO Forum.

Developing woman leaders in Africa

5 Jun 2018

Sustaining growth through partnerships

Sustaining growth through partnerships

5 Jun 2018

Call for innovations from Africa's youth

Call for innovations from Africa's youth

1 Jun 2018

Wikipedia Conference to be held in sub-Saharan Africa for the first time

Wikipedia Conference to be held in sub-Saharan Africa for the first time

1 Jun 2018

Screengrab from '#bloodnormal' video for Bodyform.

Effective Use of Brand Purpose winners for Warc Awards 2018 announced

30 May 2018

#AfricaMonth: Cape Town celebrates Africa Day

#AfricaMonth: Cape Town celebrates Africa Day

25 May 2018

Barbara Kaija, group editor-in-chief of New Vision Press and Publishing Company and Noura al Hourani, lead Arabic editor at Syria Direct.

Wan-Ifra reveals 2018 Laureates of Women in News Editorial Leadership Award

24 May 2018

Cannes Lions launches "Change for Good" hackathon

Cannes Lions launches "Change for Good" hackathon

24 May 2018

Screengrab from 7-Second Resumes campaign - Grand Prix winner.

Effective Innovation winners for Warc Awards 2018 announced

24 May 2018

DISCOP Markets.

More than 500 content producers from Africa heading for DISCOP Johannesburg

23 May 2018

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Shift Social Development 23 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

21 May 2018

We rise together: Collaboration and Africa's economic future

We rise together: Collaboration and Africa's economic future

Shift Social Development 18 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.

Jury presidents for Loeries 2018 announced

17 May 2018

2018 NYF executive jury. Image supplied.

New York Festivals' judges give overview of executive jury sessions

17 May 2018

#OneShow2018: SA EXCLUSIVE with Burger King!

Ann Nurock 16 May 2018

Winners of the Festival of Media Global Awards 2018 announced

Winners of the Festival of Media Global Awards 2018 announced

15 May 2018

More news

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

Introducing the Business Leaders in Africa Summit

Introducing the Business Leaders in Africa Summit

Sama Oeuvre Brand Communications 13 Jun 2018

CTIFMF executive chairman Rafiq Samsodien.

CTIFMF 2018 ready to Create. Collaborate. Celebrate.

13 Jun 2018

South Africa's Lisa MacLeod elected as first female vice president of Wan-Ifra

South Africa's Lisa MacLeod elected as first female vice president of Wan-Ifra

12 Jun 2018

The Portfolio Night 14 All-Stars. © .

The One Club's Portfolio Night 14 selects young creative All-Stars

12 Jun 2018

African innovation must be nurtured

African innovation must be nurtured

11 Jun 2018

The Classic award went to music streaming company Spotify. Image supplied.

Winners of 2018 Fepe International Awards announced

8 Jun 2018

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

7 Jun 2018

Africa Innovation Summit.

Developing Africa-wide innovation

6 Jun 2018

Launch of Intra-African Trade Fair in Cairo, December 2018.

AfCFTA could raise trade by 52%

6 Jun 2018

Image supplied by Warc.

Effective Social Strategy winners for Warc Awards 2018 announced

6 Jun 2018

Africa CEO Forum.

Developing woman leaders in Africa

5 Jun 2018

Sustaining growth through partnerships

Sustaining growth through partnerships

5 Jun 2018

Call for innovations from Africa's youth

Call for innovations from Africa's youth

1 Jun 2018

Wikipedia Conference to be held in sub-Saharan Africa for the first time

Wikipedia Conference to be held in sub-Saharan Africa for the first time

1 Jun 2018

Screengrab from '#bloodnormal' video for Bodyform.

Effective Use of Brand Purpose winners for Warc Awards 2018 announced

30 May 2018

#AfricaMonth: Cape Town celebrates Africa Day

#AfricaMonth: Cape Town celebrates Africa Day

25 May 2018

Barbara Kaija, group editor-in-chief of New Vision Press and Publishing Company and Noura al Hourani, lead Arabic editor at Syria Direct.

Wan-Ifra reveals 2018 Laureates of Women in News Editorial Leadership Award

24 May 2018

Cannes Lions launches "Change for Good" hackathon

Cannes Lions launches "Change for Good" hackathon

24 May 2018

Screengrab from 7-Second Resumes campaign - Grand Prix winner.

Effective Innovation winners for Warc Awards 2018 announced

24 May 2018

DISCOP Markets.

More than 500 content producers from Africa heading for DISCOP Johannesburg

23 May 2018

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Shift Social Development 23 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

21 May 2018

We rise together: Collaboration and Africa's economic future

We rise together: Collaboration and Africa's economic future

Shift Social Development 18 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.

Jury presidents for Loeries 2018 announced

17 May 2018

2018 NYF executive jury. Image supplied.

New York Festivals' judges give overview of executive jury sessions

17 May 2018

#OneShow2018: SA EXCLUSIVE with Burger King!

Ann Nurock 16 May 2018

Winners of the Festival of Media Global Awards 2018 announced

Winners of the Festival of Media Global Awards 2018 announced

15 May 2018

Sustainable conferences and events: An event greening guide

14 May 2018

AfricaCom 2017, Cape Town.

AfricaCom 2018 launches the Africa Video Forum

14 May 2018

Ten African startups selected for Disrupt Africa Live Pitch Competition

Ten African startups selected for Disrupt Africa Live Pitch Competition

Tom Jackson 10 May 2018

In2Innovation Summit: Are PR agencies simply consolidating rather than innovating?

In2Innovation Summit: Are PR agencies simply consolidating rather than innovating?

10 May 2018

Crossing borders in Africa with events

Crossing borders in Africa with events

Glenn van Eck 10 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. Image supplied.

Danilo Acquisto on the online video revolution (Part 2)

Juanita Pienaar 9 May 2018

#Indaba2018: Telling Africa's stories to increase tourism

#Indaba2018: Telling Africa's stories to increase tourism

Danette Breitenbach 9 May 2018

Kharom Klamphian © –

#AfricaMonth: Pitching for Africa

Leigh Andrews 8 May 2018

ICCA names Cape Town top MICE destination in Africa

8 May 2018

Tips and trends from social and behaviour change initiatives around the world

Tips and trends from social and behaviour change initiatives around the world

Nicole Biondi 7 May 2018

Tim Harris, CEO of Wesgro; Rudi Visser, head of innovation acceleration for RCS; Victoria Jackson of Mest; Kerry Petrie of Silicon Cape; Xabiso Lombo, founder of Guardian Gabriel; Alexander Fraser of VC4A; and Christophe Viarnaud, founder of AfricArena.

#AfricaMonth: "We're not the United States of Africa"

leigh andrews 4 May 2018

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