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AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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China's national spirit, Moutai, the world's most valuable spirits brand

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

More news

Consumer demand for chocolate stays sweet

Consumer demand for chocolate stays sweet

13 Oct 2010

September 2010 US online video rankings

September 2010 US online video rankings

13 Oct 2010

Coffee marketers can warm up to young sippers for long-term growth

Coffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Global ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Mobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Orkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

New consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Ageing models make way for next generation

11 Oct 2010

'Shared news matters more'

'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Losing good staff is costing UK firms billions

8 Oct 2010

August 2010 US mobile subscriber market share

August 2010 US mobile subscriber market share

7 Oct 2010

Latest global trends on consumer media preferences and behaviours

Latest global trends on consumer media preferences and behaviours

7 Oct 2010

Mobile-optimised tagging for publishers

Mobile-optimised tagging for publishers

6 Oct 2010

European consumers' response to advertising, mobile response option

European consumers' response to advertising, mobile response option

6 Oct 2010

UK to combine print and website audience estimates

UK to combine print and website audience estimates

5 Oct 2010

The importance of advertising creative in building brand sales

5 Oct 2010

German car buyers prefer used to new

German car buyers prefer used to new

5 Oct 2010

Creating a stir - Internet beats cookbooks for recipes

Creating a stir - Internet beats cookbooks for recipes

4 Oct 2010

Report analyses US Smartphone use

Report analyses US Smartphone use

4 Oct 2010

Research conference highlights mobile, Africa's marvel

Research conference highlights mobile, Africa's marvel

Oresti Patricios 4 Oct 2010

August 2010 US online video rankings

August 2010 US online video rankings

1 Oct 2010

Video makes it big on the small screen in Europe

Video makes it big on the small screen in Europe

1 Oct 2010

September sees UK consumer confidence drop

September sees UK consumer confidence drop

1 Oct 2010

Germany: Consumer climate at three-year high

Germany: Consumer climate at three-year high

1 Oct 2010

Data key driver of UK mobile market; could overtake voice by 2017

Data key driver of UK mobile market; could overtake voice by 2017

Published by Ovum* 30 Sep 2010

Newsplex reports on newsroom transformation

Newsplex reports on newsroom transformation

29 Sep 2010

Youth market ready to use mobiles as wallets

Youth market ready to use mobiles as wallets

29 Sep 2010

Mobile connectivity could end rural poverty, health, education woes

Mobile connectivity could end rural poverty, health, education woes

28 Sep 2010

New report highlights foul play in sports marketing

New report highlights foul play in sports marketing

28 Sep 2010

American consumers lead the world in environmental scepticism

American consumers lead the world in environmental scepticism

28 Sep 2010

More news

Coffee marketers can warm up to young sippers for long-term growth

Coffee marketers can warm up to young sippers for long-term growth

Mintel Oxygen 12 Oct 2010

Global ad spend on the rise

Global ad spend on the rise

12 Oct 2010

Mobile usage in Japan, US, Europe compared

Mobile usage in Japan, US, Europe compared

12 Oct 2010

Orkut continues to lead Brazil's social networking market

Orkut continues to lead Brazil's social networking market

11 Oct 2010

New consumer mindset driving Smartphone products and services purchases

New consumer mindset driving Smartphone products and services purchases

11 Oct 2010

Ageing models make way for next generation

Ageing models make way for next generation

11 Oct 2010

'Shared news matters more'

'Shared news matters more'

8 Oct 2010

Losing good staff is costing UK firms billions

Losing good staff is costing UK firms billions

8 Oct 2010

August 2010 US mobile subscriber market share

August 2010 US mobile subscriber market share

7 Oct 2010

Latest global trends on consumer media preferences and behaviours

Latest global trends on consumer media preferences and behaviours

7 Oct 2010

Mobile-optimised tagging for publishers

Mobile-optimised tagging for publishers

6 Oct 2010

European consumers' response to advertising, mobile response option

European consumers' response to advertising, mobile response option

6 Oct 2010

UK to combine print and website audience estimates

UK to combine print and website audience estimates

5 Oct 2010

The importance of advertising creative in building brand sales

5 Oct 2010

German car buyers prefer used to new

German car buyers prefer used to new

5 Oct 2010

Creating a stir - Internet beats cookbooks for recipes

Creating a stir - Internet beats cookbooks for recipes

4 Oct 2010

Report analyses US Smartphone use

Report analyses US Smartphone use

4 Oct 2010

Research conference highlights mobile, Africa's marvel

Research conference highlights mobile, Africa's marvel

Oresti Patricios 4 Oct 2010

August 2010 US online video rankings

August 2010 US online video rankings

1 Oct 2010

Video makes it big on the small screen in Europe

Video makes it big on the small screen in Europe

1 Oct 2010

September sees UK consumer confidence drop

September sees UK consumer confidence drop

1 Oct 2010

Germany: Consumer climate at three-year high

Germany: Consumer climate at three-year high

1 Oct 2010

Data key driver of UK mobile market; could overtake voice by 2017

Data key driver of UK mobile market; could overtake voice by 2017

Published by Ovum* 30 Sep 2010

Newsplex reports on newsroom transformation

Newsplex reports on newsroom transformation

29 Sep 2010

Youth market ready to use mobiles as wallets

Youth market ready to use mobiles as wallets

29 Sep 2010

Mobile connectivity could end rural poverty, health, education woes

Mobile connectivity could end rural poverty, health, education woes

28 Sep 2010

New report highlights foul play in sports marketing

New report highlights foul play in sports marketing

28 Sep 2010

American consumers lead the world in environmental scepticism

American consumers lead the world in environmental scepticism

28 Sep 2010

UK pasty sales - no pie in the sky

UK pasty sales - no pie in the sky

Mintel Oxygen 27 Sep 2010

Nappies - time for a change?

Nappies - time for a change?

Mintel GNPD, Mintel Oxygen 27 Sep 2010

2009: worst for telecoms in a decade

2009: worst for telecoms in a decade

Ovum, part of the Datamonitor group 23 Sep 2010

Insurance marketers too focussed on acquisition

Insurance marketers too focussed on acquisition

22 Sep 2010

Canada gets fused database

Canada gets fused database

22 Sep 2010

comScore releases August 2010 US search engine rankings

comScore releases August 2010 US search engine rankings

22 Sep 2010

Emerging markets pay dearly for broadband

Emerging markets pay dearly for broadband

Published by Ovum, part of the Datamonitor group 20 Sep 2010

Interbrand releases 100 "Best Global Brands"

Interbrand releases 100 "Best Global Brands"

16 Sep 2010

More Americans multitask while using media

More Americans multitask while using media

14 Sep 2010

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

New initiative for no cost tagging with media Metrix 360 in Southeast Asia

14 Sep 2010

Top 10 UK ad networks

Top 10 UK ad networks

14 Sep 2010

European ice cream market stays cool despite a cold economy

European ice cream market stays cool despite a cold economy

Source: Mintel Global Market Navigator 13 Sep 2010

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