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Warc and TikTok's connect media report tells brands to focus on relevance

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

YouTube is coming for the TV room #AfricaTechFestival

By Lindsey Schutters 2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Cal Fussman at the CTICC ahead of his YPO talk. Image via his .

#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Leigh Andrews 11 Mar 2019

Tanzanians sit next to a tree in Dar es Salaam in 2015. Tanzanian authorities this week imposed a temporary ban on The Citizen over its reporting. Credit: CPJ/AP/Khalfan Said.

Tanzania imposes 7-day publication ban on The Citizen

11 Mar 2019

Facebook wants to stop spreading fake news about vaccines

Facebook wants to stop spreading fake news about vaccines

Shereesa Moodley 11 Mar 2019

Gillette deodorant campaign '' by MediaCom Connections Tel Aviv is the most awarded campaign of 2018.

Results of Warc Media 100 announced

11 Mar 2019

Calls for release of Mauritania blogger Mohamed Cheikh Ould Mohamed

Calls for release of Mauritania blogger Mohamed Cheikh Ould Mohamed

6 Mar 2019

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 Mar 2019

Egyptian photojournalist Mahmoud Abou Zeid, also known as Shawkan, center, is hugged by his parents at his home in Cairo, Egypt, Monday, March 4, 2019. Shawkan was released after five years in prison. Credit: CPJ/AP Photo/Amr Nabil.

Egyptian photojournalist Shawkan finally free

5 Mar 2019

TV series, High Rollers.

Taking Africa's content to the world

5 Mar 2019

Kenyan filmmaker, Wanuri Kahiu, on the set of her film, Rafiki.

#DesignIndaba2019: We need to believe in African mermaids

Louise Marsland 4 Mar 2019

A man reads a newspaper in a street in N'Djamena, Chad, on April 12, 2016. A publisher was recently handed a suspended jail term in a defamation suit involving the president's brother. Credit: CPJ/cIssouf Sanogo/AFP.

Censure for critical reporting of Chad President's family

26 Feb 2019

TheConversation.com

How metrics are changing editorial decisions in African newsrooms

Dr Admire Mare and Dumisani Moyo 20 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Irina Herf 18 Feb 2019

FrontPageAfrica publisher Rodney Sieh, pictured on his release from prison in November 2013. Sieh says journalists in Liberia continue to face threats and harassment for their critical reporting. (CPJ/AP/Mark Darrough).

How Liberia's press is faring under Weah presidency

Angela Quintal 18 Feb 2019

An electoral worker prepares identity card and biometric verification readers, at the offices of the Independent National Electoral Commission in Kano, northern Nigeria, on February 14, 2019. CPJ joined a call for Nigeria to ensure that internet and social media services remain connected during the upcoming elections. Credit: CPJ/AP Photo/Ben Curtis.

Nigeria urged not to cut social media during elections

15 Feb 2019

A traffic policewoman pictured in Yaoundé in October 2018. A journalist was attacked outside his home in the city on January 31. Credit: CPJ/Reuters/Zohra Bensemra.

Cameroon Web reporter attacked with knife outside his home

15 Feb 2019

Ugandan journalists sit outside the office of the Daily Monitor, which was closed by armed police. The Monitor's website was recently ordered to suspend publication over a regulatory dispute. (Isaac Kasamani/AFP)

Uganda regulator threatens news website

14 Feb 2019

Reducing fake news during elections in Africa

Reducing fake news during elections in Africa

Akua Gyekye 13 Feb 2019

Egyptian Images from Australia

Egyptian Images from Australia

13 Feb 2019

SADC media competition launches

SADC media competition launches

13 Feb 2019

Facebook to launch Facebook Flex in Lesotho

Facebook to launch Facebook Flex in Lesotho

11 Feb 2019

400 West African journalists trained on migration reporting

400 West African journalists trained on migration reporting

11 Feb 2019

Nicolas Pompigne-Mognard, APO founder & chairman, addresses journalism students in Senegal.

APO founder talks about his meteoric media journey

8 Feb 2019

Previous BBC Komla Dumor Award winners (L-R): Didi Akinyelure (2016), Nancy Kacungira (2015) and Waihiga Mwaura (2018).

Search for next African broadcast journalism star

8 Feb 2019

Lionel Reina, chief executive officer, APO Group.

APO announces expansion plans for 2019

6 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Multichoice Nigeria adds three more NTA channels

Multichoice Nigeria adds three more NTA channels

4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Crisis communication: Key lessons from 2018

Crisis communication: Key lessons from 2018

Leago Monareng 31 Jan 2019

#BizTrends2019: Convergence, connections and trust

#BizTrends2019: Convergence, connections and trust

Jessica Tennant 31 Jan 2019

Isaac Oboth, filmmaker.

Self-taught Ugandan film producer, Isaac Oboth, makes Forbes list

30 Jan 2019

More news

Calls for release of Mauritania blogger Mohamed Cheikh Ould Mohamed

Calls for release of Mauritania blogger Mohamed Cheikh Ould Mohamed

6 Mar 2019

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 Mar 2019

Egyptian photojournalist Mahmoud Abou Zeid, also known as Shawkan, center, is hugged by his parents at his home in Cairo, Egypt, Monday, March 4, 2019. Shawkan was released after five years in prison. Credit: CPJ/AP Photo/Amr Nabil.

Egyptian photojournalist Shawkan finally free

5 Mar 2019

TV series, High Rollers.

Taking Africa's content to the world

5 Mar 2019

Kenyan filmmaker, Wanuri Kahiu, on the set of her film, Rafiki.

#DesignIndaba2019: We need to believe in African mermaids

Louise Marsland 4 Mar 2019

A man reads a newspaper in a street in N'Djamena, Chad, on April 12, 2016. A publisher was recently handed a suspended jail term in a defamation suit involving the president's brother. Credit: CPJ/cIssouf Sanogo/AFP.

Censure for critical reporting of Chad President's family

26 Feb 2019

TheConversation.com

How metrics are changing editorial decisions in African newsrooms

Dr Admire Mare and Dumisani Moyo 20 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Irina Herf 18 Feb 2019

FrontPageAfrica publisher Rodney Sieh, pictured on his release from prison in November 2013. Sieh says journalists in Liberia continue to face threats and harassment for their critical reporting. (CPJ/AP/Mark Darrough).

How Liberia's press is faring under Weah presidency

Angela Quintal 18 Feb 2019

An electoral worker prepares identity card and biometric verification readers, at the offices of the Independent National Electoral Commission in Kano, northern Nigeria, on February 14, 2019. CPJ joined a call for Nigeria to ensure that internet and social media services remain connected during the upcoming elections. Credit: CPJ/AP Photo/Ben Curtis.

Nigeria urged not to cut social media during elections

15 Feb 2019

A traffic policewoman pictured in Yaoundé in October 2018. A journalist was attacked outside his home in the city on January 31. Credit: CPJ/Reuters/Zohra Bensemra.

Cameroon Web reporter attacked with knife outside his home

15 Feb 2019

Ugandan journalists sit outside the office of the Daily Monitor, which was closed by armed police. The Monitor's website was recently ordered to suspend publication over a regulatory dispute. (Isaac Kasamani/AFP)

Uganda regulator threatens news website

14 Feb 2019

Reducing fake news during elections in Africa

Reducing fake news during elections in Africa

Akua Gyekye 13 Feb 2019

Egyptian Images from Australia

Egyptian Images from Australia

13 Feb 2019

SADC media competition launches

SADC media competition launches

13 Feb 2019

Facebook to launch Facebook Flex in Lesotho

Facebook to launch Facebook Flex in Lesotho

11 Feb 2019

400 West African journalists trained on migration reporting

400 West African journalists trained on migration reporting

11 Feb 2019

Nicolas Pompigne-Mognard, APO founder & chairman, addresses journalism students in Senegal.

APO founder talks about his meteoric media journey

8 Feb 2019

Previous BBC Komla Dumor Award winners (L-R): Didi Akinyelure (2016), Nancy Kacungira (2015) and Waihiga Mwaura (2018).

Search for next African broadcast journalism star

8 Feb 2019

Lionel Reina, chief executive officer, APO Group.

APO announces expansion plans for 2019

6 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Multichoice Nigeria adds three more NTA channels

Multichoice Nigeria adds three more NTA channels

4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Crisis communication: Key lessons from 2018

Crisis communication: Key lessons from 2018

Leago Monareng 31 Jan 2019

#BizTrends2019: Convergence, connections and trust

#BizTrends2019: Convergence, connections and trust

Jessica Tennant 31 Jan 2019

Isaac Oboth, filmmaker.

Self-taught Ugandan film producer, Isaac Oboth, makes Forbes list

30 Jan 2019

AMA competition for media trip to Africa CEO Forum

AMA competition for media trip to Africa CEO Forum

29 Jan 2019

Zimbabwe must be held accountable for rights abuses

Zimbabwe must be held accountable for rights abuses

28 Jan 2019

Social Media Week Lagos.

Discussions around future of media and social activism in Nigeria

28 Jan 2019

UNHCR trains Sudanese journalists

UNHCR trains Sudanese journalists

28 Jan 2019

Francois van Dyk, heads up Operations at Ornico.

#BizTrends2019: PR measurement and evaluation trends

Francois van Dyk 25 Jan 2019

South Sudan bars newspaper from covering Sudanese protests

South Sudan bars newspaper from covering Sudanese protests

23 Jan 2019

Applications open for fellowships for journalists in Africa

Applications open for fellowships for journalists in Africa

22 Jan 2019

BBC Africa launches new TV/radio programmes in Nigeria

BBC Africa launches new TV/radio programmes in Nigeria

22 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message

#BizTrends2019: Facebook is the dial tone, not the message

Leigh Andrews 22 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

The Accra International Conference Centre screened a documentary by undercover journalist Anas Aremeyaw Anas in Accra, Ghana, on June 7, 2018. Ahmed Hussein Suale Divela, who was involved in the film, was murdered on January 16. Credit: CPJ - Francis Kokoroko/Reuters.

Investigative journalist Ahmed Divela shot dead in Ghana

18 Jan 2019

New APO Group CEO, Lionel Reina.

#BizTrends2019: Africa is one of the major players in the global economic future

17 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Why the wall?

Chris Botha 16 Jan 2019

Let's do Biz