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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Jessica Tennant 5 Jul 2019

Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives

IAB Insight Series: The role of technology in achieving business objectives

Jessica Tennant 2 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Image source: Gallo/Getty Images.

Ubiquitous DOOH

Craig Wallis 1 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Federico de Nardis 25 Jun 2019

20 copywriting bursaries up for grabs through new ad industry initiative

20 copywriting bursaries up for grabs through new ad industry initiative

25 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .

Epica Awards announces new website and ad campaign

24 Jun 2019

Jury for Global Young Guns 17 announced

Jury for Global Young Guns 17 announced

20 Jun 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

#CannesLions2019: Entertainment winners!

18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

#CannesLions2019: Craft winners!

18 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media 'goes green' with solar site in Cameroon

Provantage 18 Jun 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?

#FairnessFirst: #CannesLions2019 roars for gender equality

Leigh Andrews 17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Here's to the crazy ones

Here's to the crazy ones

Roxanne Boyes, Dentsu 14 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.

#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

Leigh Andrews 13 Jun 2019

D&AD releases Regional Rankings and announces Network of the Year

13 Jun 2019

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.

#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

Leigh Andrews 13 Jun 2019

#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

Leigh Andrews 12 Jun 2019

Image source: Gallo/Getty.

Africa needs more advertising investment

Federico de Nardis 6 Jun 2019

Ads24 Food for Thought 2019 debates robots vs humans

Ads24 Food for Thought 2019 debates robots vs humans

Jessica Tennant 6 Jun 2019

#CannesLions2019: Glass, Innovation and Titanium Lions shortlists!

#CannesLions2019: Glass, Innovation and Titanium Lions shortlists!

6 Jun 2019

Research proves that creativity makes good business sense

Research proves that creativity makes good business sense

Loeries 6 Jun 2019

The APO-Getty strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.

APO partners with Getty Images to raise profile of Africa's story

4 Jun 2019

#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags

#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags

4 Jun 2019

Santa Claus for Coca-Cola...

#YouthMonth: How to spot fake influencers on social media

Leigh Andrews 4 Jun 2019

7 tips to help you understand the creative class

7 tips to help you understand the creative class

Rana Florida 4 Jun 2019

More news

Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives

IAB Insight Series: The role of technology in achieving business objectives

Jessica Tennant 2 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Image source: Gallo/Getty Images.

Ubiquitous DOOH

Craig Wallis 1 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Federico de Nardis 25 Jun 2019

20 copywriting bursaries up for grabs through new ad industry initiative

20 copywriting bursaries up for grabs through new ad industry initiative

25 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .

Epica Awards announces new website and ad campaign

24 Jun 2019

Jury for Global Young Guns 17 announced

Jury for Global Young Guns 17 announced

20 Jun 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

#CannesLions2019: Entertainment winners!

18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

#CannesLions2019: Craft winners!

18 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media 'goes green' with solar site in Cameroon

Provantage 18 Jun 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?

#FairnessFirst: #CannesLions2019 roars for gender equality

Leigh Andrews 17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Here's to the crazy ones

Here's to the crazy ones

Roxanne Boyes, Dentsu 14 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.

#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

Leigh Andrews 13 Jun 2019

D&AD releases Regional Rankings and announces Network of the Year

13 Jun 2019

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.

#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

Leigh Andrews 13 Jun 2019

#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

Leigh Andrews 12 Jun 2019

Image source: Gallo/Getty.

Africa needs more advertising investment

Federico de Nardis 6 Jun 2019

Ads24 Food for Thought 2019 debates robots vs humans

Ads24 Food for Thought 2019 debates robots vs humans

Jessica Tennant 6 Jun 2019

#CannesLions2019: Glass, Innovation and Titanium Lions shortlists!

#CannesLions2019: Glass, Innovation and Titanium Lions shortlists!

6 Jun 2019

Research proves that creativity makes good business sense

Research proves that creativity makes good business sense

Loeries 6 Jun 2019

The APO-Getty strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.

APO partners with Getty Images to raise profile of Africa's story

4 Jun 2019

#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags

#WorldEnvironmentDay: Emirates upcycles SA billboards into school bags

4 Jun 2019

Santa Claus for Coca-Cola...

#YouthMonth: How to spot fake influencers on social media

Leigh Andrews 4 Jun 2019

7 tips to help you understand the creative class

7 tips to help you understand the creative class

Rana Florida 4 Jun 2019

Hannah McCoy, Benjamin Sundwall won for "ScreenHealth" and Sarah McKinnon won for "False sense of connectivity" © .

Young Globals student winners announced

4 Jun 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.

#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Leigh Andrews 31 May 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Wina announces shortlist for 2019

Wina announces shortlist for 2019

31 May 2019

AI won't lead to better consumer engagement but machine learning will

AI won't lead to better consumer engagement but machine learning will

Jarred Mailer-Lyons 30 May 2019

Is morality marketing right for your brand? (Probably not)

Bronwyn Williams 30 May 2019

Image supplied.

2019 AME Report released

23 May 2019

The power of retargeting: How to move customers from wanting what you offer to needing it

The power of retargeting: How to move customers from wanting what you offer to needing it

Kyle Warmback 22 May 2019

Creative freedom

Creative freedom

David Limbert 22 May 2019

Kantar Africa Life 2019 report.

#AfricaMonth: How can brands fuel growth in Africa?

21 May 2019

Image source: Getty/Gallo.

Why marketing agencies are more relevant than ever

Jacques du Bruyn 21 May 2019

Let's do Biz