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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

The need for the advertising industry to modernise

The need for the advertising industry to modernise

Alistair Mokoena 3 Aug 2018

MTV Shuga launches three new campaigns

MTV Shuga launches three new campaigns

1 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

How to deal with the troll armies

How to deal with the troll armies

Louise Marsland 31 Jul 2018

Nkanyezi Masango is The Skulls 2018 chair of judges

Nkanyezi Masango is The Skulls 2018 chair of judges

31 Jul 2018

Avatar appoints Grant Sithole as new chief creative officer

30 Jul 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

Leigh Andrews 30 Jul 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

Nonzukiso “Zukie” Siyotula has been appointed non-executive director and Nkosinathi Biko is now the Ogilvy board's new chairman. Image supplied.

Nkosinathi Biko has been appointed as new chairman of Ogilvy board

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

#Apex2018: Are we human or are we brands?

#Apex2018: Are we human or are we brands?

Jessica Tennant 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

The Cannes Lions Design Lions jury 2018. Image supplied by Mavumengwana.

Vumile Mavumengwana on the power of creative work that resonates universally

Leigh Andrews 20 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.

"The world needs creativity now, more than ever" - Chris Garbutt

Leigh Andrews 17 Jul 2018

#Apex2018: ALL THE WINNERS

#Apex2018: ALL THE WINNERS

16 Jul 2018

Does your location-based mobile partner know the location of your ads?

Does your location-based mobile partner know the location of your ads?

Vicinity Media 10 Jul 2018

The crucial role of client service excellence in agencies

The crucial role of client service excellence in agencies

Mpho Nkomonde 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

Leigh Andrews 29 Jun 2018

Jason Xenopoulos |

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018

SA's Reach Lions-winning work...

#CannesLions2018: Reach Lions winners!

21 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes

#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock 21 Jun 2018

Cannes Lions 2018 Craft Lions winners.

#CannesLions2018: Craft Lions winners!

20 Jun 2018

BBM and Eskimi partner in Nigeria

BBM and Eskimi partner in Nigeria

20 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .

#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock 20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

20 Jun 2018

The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'

#CannesLions2018: Print & Publishing Lions winners!

19 Jun 2018

#CannesLions2018: Radio Lions winners!

#CannesLions2018: Radio Lions winners!

19 Jun 2018

Cannes Lions 2018 Design Lions Grand Prix winner: 'Trash Isles' by AMVBBDO, Plastic Oceans and LadBible for 'Trash Isles'.

#CannesLions2018: Design Lions winners!

19 Jun 2018

More news

MTV Shuga launches three new campaigns

MTV Shuga launches three new campaigns

1 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

How to deal with the troll armies

How to deal with the troll armies

Louise Marsland 31 Jul 2018

Nkanyezi Masango is The Skulls 2018 chair of judges

Nkanyezi Masango is The Skulls 2018 chair of judges

31 Jul 2018

Avatar appoints Grant Sithole as new chief creative officer

30 Jul 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

Leigh Andrews 30 Jul 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

Nonzukiso “Zukie” Siyotula has been appointed non-executive director and Nkosinathi Biko is now the Ogilvy board's new chairman. Image supplied.

Nkosinathi Biko has been appointed as new chairman of Ogilvy board

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

#Apex2018: Are we human or are we brands?

#Apex2018: Are we human or are we brands?

Jessica Tennant 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

The Cannes Lions Design Lions jury 2018. Image supplied by Mavumengwana.

Vumile Mavumengwana on the power of creative work that resonates universally

Leigh Andrews 20 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.

"The world needs creativity now, more than ever" - Chris Garbutt

Leigh Andrews 17 Jul 2018

#Apex2018: ALL THE WINNERS

#Apex2018: ALL THE WINNERS

16 Jul 2018

Does your location-based mobile partner know the location of your ads?

Does your location-based mobile partner know the location of your ads?

Vicinity Media 10 Jul 2018

The crucial role of client service excellence in agencies

The crucial role of client service excellence in agencies

Mpho Nkomonde 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

Leigh Andrews 29 Jun 2018

Jason Xenopoulos |

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018

SA's Reach Lions-winning work...

#CannesLions2018: Reach Lions winners!

21 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes

#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock 21 Jun 2018

Cannes Lions 2018 Craft Lions winners.

#CannesLions2018: Craft Lions winners!

20 Jun 2018

BBM and Eskimi partner in Nigeria

BBM and Eskimi partner in Nigeria

20 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .

#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock 20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

20 Jun 2018

#CannesLions2018: Radio Lions winners!

#CannesLions2018: Radio Lions winners!

19 Jun 2018

The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'

#CannesLions2018: Print & Publishing Lions winners!

19 Jun 2018

Cannes Lions 2018 Design Lions Grand Prix winner: 'Trash Isles' by AMVBBDO, Plastic Oceans and LadBible for 'Trash Isles'.

#CannesLions2018: Design Lions winners!

19 Jun 2018

Health & Wellness Lions 2018 Grand Prix winner: The 'Corazon - Give Your Heart' integrated campaign for Montefiore by John X Hannes, New York with production and additional by Harbor Picture Company, New York.

#CannesLions2018: Pharma and Health & Wellness Lions winners!

18 Jun 2018

Heineken Nigeria campaign with Shazam.

'Connected packaging' leverages World Cup

15 Jun 2018

Fabian Frese, CCO at Germany’s Kolle Rebbe and this year's Loeries film, radio and audio jury president.

#Loeries2018: "How will technology impact this year's ideas?" - Fabian Frese

Leigh Andrews 15 Jun 2018

Kenyan startup Onesha.

Kenya's Onesha connects creatives with opportunities

13 Jun 2018

Do you know what it takes to build a 21st-century brand?

Carmen Murray 12 Jun 2018

The Portfolio Night 14 All-Stars. © .

The One Club's Portfolio Night 14 selects young creative All-Stars

12 Jun 2018

How data and content is powering marketing innovation in Africa

How data and content is powering marketing innovation in Africa

Cathy Ibal 8 Jun 2018

Nicolas Courant - ECD at Ogilvy Singapore and Loeries 2018 digital jury president.

#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant

Leigh Andrews 8 Jun 2018

Image credit: ammentorp via .

The future of marketing is data-driven, creative, and people-based

Shaune Jordaan 8 Jun 2018

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

7 Jun 2018

Image credit: Rachael Gorjestani via .

Living creatively

Unathi Dyani 7 Jun 2018

Let's do Biz