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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

PF Jones/SABC1.

Favourite African adverts - Wes Phelan

8 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy

How a better understanding of the seven ages of appetite could help us stay healthy

Alex Johnstone 7 May 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.

Celebrating African storytelling and craft

Louise Marsland 26 Apr 2018

Screenshot from The Guardian Media Group x D&AD Announce Partnership .

Guardian Media Group and D&AD creates global festival of creativity

26 Apr 2018

LIA and Gorilla Doctors announce new global competition

LIA and Gorilla Doctors announce new global competition

23 Apr 2018

Ciclope Africa shone a light on local craft work

Ciclope Africa shone a light on local craft work

Louise Marsland 20 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

CoinAfrique app makes its mark in francophone Africa

CoinAfrique app makes its mark in francophone Africa

19 Apr 2018

An annus horribilis for WPP

An annus horribilis for WPP

Sam Swaine 17 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

Classifieds app raises funding to expand in Africa

Classifieds app raises funding to expand in Africa

13 Apr 2018

#OneShow2018: Mobile finalists revealed!

#OneShow2018: Mobile finalists revealed!

13 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

#OneShow2018: Public Relations finalists revealed!

#OneShow2018: Public Relations finalists revealed!

12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

Advertising Week looking to expand to Africa

Advertising Week looking to expand to Africa

9 Apr 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

Dentsu Aegis Network Mozambique opens doors to revolutionise the market

Dentsu Aegis Network Mozambique opens doors to revolutionise the market

Dentsu 28 Mar 2018

'Frozen' billboard for Castle Lite Draught.

'Frozen' Castle Lite billboard in Tanzania sends chills

23 Mar 2018

Philip Thomas is the new chairman of Cannes Lions.

Philip Thomas announced as new chairman of Cannes Lions

22 Mar 2018

Happiness campaign from APA Insurance

Happiness campaign from APA Insurance

20 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries 5 Mar 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.

#BOOKMARKS2018: WINNERS ANNOUNCED!

1 Mar 2018

More news

Mbithi Masya, film director at Fat Rain Films, Kenya.

Celebrating African storytelling and craft

Louise Marsland 26 Apr 2018

Screenshot from The Guardian Media Group x D&AD Announce Partnership .

Guardian Media Group and D&AD creates global festival of creativity

26 Apr 2018

LIA and Gorilla Doctors announce new global competition

LIA and Gorilla Doctors announce new global competition

23 Apr 2018

Ciclope Africa shone a light on local craft work

Ciclope Africa shone a light on local craft work

Louise Marsland 20 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

CoinAfrique app makes its mark in francophone Africa

CoinAfrique app makes its mark in francophone Africa

19 Apr 2018

An annus horribilis for WPP

An annus horribilis for WPP

Sam Swaine 17 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

Classifieds app raises funding to expand in Africa

Classifieds app raises funding to expand in Africa

13 Apr 2018

#OneShow2018: Mobile finalists revealed!

#OneShow2018: Mobile finalists revealed!

13 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

#OneShow2018: Public Relations finalists revealed!

#OneShow2018: Public Relations finalists revealed!

12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

Advertising Week looking to expand to Africa

Advertising Week looking to expand to Africa

9 Apr 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

Dentsu Aegis Network Mozambique opens doors to revolutionise the market

Dentsu Aegis Network Mozambique opens doors to revolutionise the market

Dentsu 28 Mar 2018

'Frozen' billboard for Castle Lite Draught.

'Frozen' Castle Lite billboard in Tanzania sends chills

23 Mar 2018

Philip Thomas is the new chairman of Cannes Lions.

Philip Thomas announced as new chairman of Cannes Lions

22 Mar 2018

Happiness campaign from APA Insurance

Happiness campaign from APA Insurance

20 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries 5 Mar 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.

#BOOKMARKS2018: WINNERS ANNOUNCED!

1 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Andrew Robertson, president and chief executive, BBDO Worldwide.

Warc 100's top campaigns, agencies and brands for effectiveness

26 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Federico de Nardis,CEO Of GroupM Sub-Saharan Africa.

New CEO for Group M Sub-Saharan Africa

16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

16 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.

Native VML's new journey: The 3,000

Danette Breitenbach 15 Feb 2018

The Give Art Life book by Cullinan for client Absa L'Atelier.

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

Leigh Andrews 15 Feb 2018

Campaign to raise awareness on migration dangers

Campaign to raise awareness on migration dangers

14 Feb 2018

18 reasons why...

18 reasons why...

Vicinity Media 14 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

13 Feb 2018

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