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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries 5 Mar 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.

#BOOKMARKS2018: WINNERS ANNOUNCED!

1 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Andrew Robertson, president and chief executive, BBDO Worldwide.

Warc 100's top campaigns, agencies and brands for effectiveness

26 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Federico de Nardis,CEO Of GroupM Sub-Saharan Africa.

New CEO for Group M Sub-Saharan Africa

16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

16 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.

Native VML's new journey: The 3,000

Danette Breitenbach 15 Feb 2018

The Give Art Life book by Cullinan for client Absa L'Atelier.

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

Leigh Andrews 15 Feb 2018

Campaign to raise awareness on migration dangers

Campaign to raise awareness on migration dangers

14 Feb 2018

18 reasons why...

18 reasons why...

Vicinity Media 14 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

13 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

Ajaz Ahmed is the new jury president of Lisbon International Advertising Festival's executive jury panel. Image supplied.

Registration opens for Lisbon Advertising Festival and jury president announced

29 Jan 2018

The One Show's new Mobile-First Video Advertising category

The One Show's new Mobile-First Video Advertising category

25 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

It's true what they say; prevention is better than cure

It's true what they say; prevention is better than cure

Thandukwazi Gcabashe 24 Jan 2018

Hijab model pulls out of L'Oreal campaign over Israel tweets

Hijab model pulls out of L'Oreal campaign over Israel tweets

23 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

19 Jan 2018

More news

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers

Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries 5 Mar 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.

#BOOKMARKS2018: WINNERS ANNOUNCED!

1 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Andrew Robertson, president and chief executive, BBDO Worldwide.

Warc 100's top campaigns, agencies and brands for effectiveness

26 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Federico de Nardis,CEO Of GroupM Sub-Saharan Africa.

New CEO for Group M Sub-Saharan Africa

16 Feb 2018

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

16 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.

Native VML's new journey: The 3,000

Danette Breitenbach 15 Feb 2018

The Give Art Life book by Cullinan for client Absa L'Atelier.

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

Leigh Andrews 15 Feb 2018

Campaign to raise awareness on migration dangers

Campaign to raise awareness on migration dangers

14 Feb 2018

18 reasons why...

18 reasons why...

Vicinity Media 14 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

13 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

Ajaz Ahmed is the new jury president of Lisbon International Advertising Festival's executive jury panel. Image supplied.

Registration opens for Lisbon Advertising Festival and jury president announced

29 Jan 2018

The One Show's new Mobile-First Video Advertising category

The One Show's new Mobile-First Video Advertising category

25 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

It's true what they say; prevention is better than cure

It's true what they say; prevention is better than cure

Thandukwazi Gcabashe 24 Jan 2018

Hijab model pulls out of L'Oreal campaign over Israel tweets

Hijab model pulls out of L'Oreal campaign over Israel tweets

23 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

19 Jan 2018

ADC Advertising, Interactive and Motion/Film Craft juries announced

ADC Advertising, Interactive and Motion/Film Craft juries announced

18 Jan 2018

ODA Advertising joins Magnet Global Network

ODA Advertising joins Magnet Global Network

17 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

(c) Dzmitry Kliapitski -

YouTube toughens rules regarding which videos get ads

17 Jan 2018

(c) Alexander Kirch -

Facebook move will play out in long-term: analysts

15 Jan 2018

(c) Stefan Holm -

H&M 'racist' ad adds to company's woes

15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

Rio brings in state law cracking down on sexist ads

Rio brings in state law cracking down on sexist ads

12 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

Let's do Biz