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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

(c) Alexander Kirch -

Facebook move will play out in long-term: analysts

15 Jan 2018

(c) Stefan Holm -

H&M 'racist' ad adds to company's woes

15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

Rio brings in state law cracking down on sexist ads

Rio brings in state law cracking down on sexist ads

12 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

OJ Van Jaarsveld, account director and film producer at Young Gun Films.

#BizTrends2018: The collaborative SA film producer-consumer cycle

8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Why PR is still important

Heather Baker 14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Valeriya Kuznetsova © –

Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews 12 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Three new client wins for Weathermen & Co

Three new client wins for Weathermen & Co

8 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Kantar 7 Dec 2017

A festival of African creativity launched by Absolut

A festival of African creativity launched by Absolut

5 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Screengrab from the #NoConditionsApply campaign.

The gender tradition-transforming power of advertising

Leigh Andrews 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

TBWA Africa Conference kicks off, telling African stories

TBWA Africa Conference kicks off, telling African stories

TBWA 28 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

More news

(c) Alexander Kirch -

Facebook move will play out in long-term: analysts

15 Jan 2018

(c) Stefan Holm -

H&M 'racist' ad adds to company's woes

15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

Rio brings in state law cracking down on sexist ads

Rio brings in state law cracking down on sexist ads

12 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

OJ Van Jaarsveld, account director and film producer at Young Gun Films.

#BizTrends2018: The collaborative SA film producer-consumer cycle

8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Why PR is still important

Heather Baker 14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Valeriya Kuznetsova © –

Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews 12 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Three new client wins for Weathermen & Co

Three new client wins for Weathermen & Co

8 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Kantar 7 Dec 2017

A festival of African creativity launched by Absolut

A festival of African creativity launched by Absolut

5 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Screengrab from the #NoConditionsApply campaign.

The gender tradition-transforming power of advertising

Leigh Andrews 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

TBWA Africa Conference kicks off, telling African stories

TBWA Africa Conference kicks off, telling African stories

TBWA 28 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

Getting your digital advertising right

Getting your digital advertising right

Omar Essack 16 Nov 2017

One Source by Khuli Chana/Directed by Egg Films' Sunu Gonera/Produced by Native VML for Absolut.

Sunu Gonera announced as speaker at Design Indaba 2018

14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

Image credit: Pixabay via .

Simplicity to the power of three

Glen Meier 13 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers

#AfricaCom: Mobile advertising - connecting brands to their customers

Juanita Pienaar 9 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

BBDO at Loeries 2017.

#LoeriesRankings2017 with... BBDO

Leigh Andrews 3 Nov 2017

Exponential receives new accreditation by the Trustworthy Accountability Group

Exponential receives new accreditation by the Trustworthy Accountability Group

VDX.tv 3 Nov 2017

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