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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

Why PR is still important

Heather Baker 14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Valeriya Kuznetsova © –

Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews 12 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Three new client wins for Weathermen & Co

Three new client wins for Weathermen & Co

8 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Kantar 7 Dec 2017

A festival of African creativity launched by Absolut

A festival of African creativity launched by Absolut

5 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Screengrab from the #NoConditionsApply campaign.

The gender tradition-transforming power of advertising

Leigh Andrews 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

TBWA Africa Conference kicks off, telling African stories

TBWA Africa Conference kicks off, telling African stories

TBWA 28 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

Getting your digital advertising right

Getting your digital advertising right

Omar Essack 16 Nov 2017

One Source by Khuli Chana/Directed by Egg Films' Sunu Gonera/Produced by Native VML for Absolut.

Sunu Gonera announced as speaker at Design Indaba 2018

14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

Image credit: Pixabay via .

Simplicity to the power of three

Glen Meier 13 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers

#AfricaCom: Mobile advertising - connecting brands to their customers

Juanita Pienaar 9 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

BBDO at Loeries 2017.

#LoeriesRankings2017 with... BBDO

Leigh Andrews 3 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.

#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach 3 Nov 2017

Exponential receives new accreditation by the Trustworthy Accountability Group

Exponential receives new accreditation by the Trustworthy Accountability Group

VDX.tv 3 Nov 2017

The power of cinema advertising: A big screen with a captivated audience

The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau 30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

MMA EMEA Smarties 2017 winners announced

MMA EMEA Smarties 2017 winners announced

26 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times

#NewCampaign: $15m Emirates campaign opens up a world of good times

Cari Coetzee 24 Oct 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

More news

Valeriya Kuznetsova © –

Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews 12 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Three new client wins for Weathermen & Co

Three new client wins for Weathermen & Co

8 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Kantar 7 Dec 2017

A festival of African creativity launched by Absolut

A festival of African creativity launched by Absolut

5 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Screengrab from the #NoConditionsApply campaign.

The gender tradition-transforming power of advertising

Leigh Andrews 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

TBWA Africa Conference kicks off, telling African stories

TBWA Africa Conference kicks off, telling African stories

TBWA 28 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

Getting your digital advertising right

Getting your digital advertising right

Omar Essack 16 Nov 2017

One Source by Khuli Chana/Directed by Egg Films' Sunu Gonera/Produced by Native VML for Absolut.

Sunu Gonera announced as speaker at Design Indaba 2018

14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

Image credit: Pixabay via .

Simplicity to the power of three

Glen Meier 13 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#AfricaCom: Mobile advertising - connecting brands to their customers

#AfricaCom: Mobile advertising - connecting brands to their customers

Juanita Pienaar 9 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

BBDO at Loeries 2017.

#LoeriesRankings2017 with... BBDO

Leigh Andrews 3 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.

#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach 3 Nov 2017

Exponential receives new accreditation by the Trustworthy Accountability Group

Exponential receives new accreditation by the Trustworthy Accountability Group

VDX.tv 3 Nov 2017

The power of cinema advertising: A big screen with a captivated audience

The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau 30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

MMA EMEA Smarties 2017 winners announced

MMA EMEA Smarties 2017 winners announced

26 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times

#NewCampaign: $15m Emirates campaign opens up a world of good times

Cari Coetzee 24 Oct 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

The power of consumer insights (combined with woke strategy and creative)

The power of consumer insights (combined with woke strategy and creative)

Thomas Sepheka 20 Oct 2017

Centrespread Grey receives award.

Nigeria's ‘brand agency of decade' announced

18 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

New brand campaign from MDXi

12 Oct 2017

Black model in Dove video says ad 'misinterpreted'

12 Oct 2017

The compelling power of good storytelling in advertising

The compelling power of good storytelling in advertising

Garikai Nhongo 11 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb

Business of Design speaker Q&A: Jonathan Deeb

Jessica Tennant 11 Oct 2017

BREAKING: Ireland/Davenport changes its name

BREAKING: Ireland/Davenport changes its name

10 Oct 2017

Butler and Swanepoel.

BSSP's John Butler on why the “anti-conference approach” works

Leigh Andrews 10 Oct 2017

Myeza, all suited up.

Why 7Films' SJ Myeza is gunning for Young Guns 15

Leigh Andrews 10 Oct 2017

Dove apologises for 'racist' whitewashing ad, social media won't accept

Dove apologises for 'racist' whitewashing ad, social media won't accept

Jessica Tennant 9 Oct 2017

Let's do Biz