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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

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