Reshaping reportage on Africa

A crucial step towards achieving this is to provide media learning institutions with the capacity to deliver good journalists.

The university's SAB-UNESCO chair of media and democracy, Prof Fackson Banda, is at the helm and is working closely with UNESCO's regional office, based in Windhoek, Namibia.

Zambian-born Banda specialises in new media, media policy and sustainability, and political communication. He is a frequently published, award-winning author and lecturer who obtained his PhD from the University of South Africa, as well as an MA degree from the University of Leicester in the UK, and a BA degree in Mass Communication from the University of Zambia.

Online discussion

UNESCO and Rhodes' School of Journalism and Media Studies have opened up an online discussion that, they hope, will attract the necessary expert opinion to enhance the proposed syllabus.

The syllabus will be based on UNESCO's model curricula for journalism education, which is a generic model that any country can adapt and use for its own specific needs.

This model took four UNESCO journalism experts two years to develop, with extensive input from experienced journalism teachers in developing nations, and is aimed at both undergraduates and post-graduates. It was finally presented at the World Journalism Education Congress in Singapore in 2007.

To date, 16 groups have joined the online discussion, including the Ghana Institute of Journalism, Namibia University's Department of Media Studies, and journalism departments from the Tshwane University of Technology, Stellenbosch University, and the Walter Sisulu University.

Consultation and input at all stages of development from experts and relevant bodies, such as African Journalism Schools and the World Journalism Education Congress, will ensure a practical, easily accessible syllabus.

African journalism experts and practitioners are encouraged to have their say during the development stages, thus applying their experiences to the development of a convincing style of African journalism, which also presents the continent to the world as an attractive and interesting subject.

Interested parties may register on the African Journalism Schools website.

UNESCO, through its ongoing collaboration with Rhodes to promote excellence in African journalism, will seek insights from its already-established centres of excellence and potential centres of excellence. These were identified during a continent-wide investigation in 2009.

Expert participation

The success of the project rests on two facets - research and development, and presentation and distribution.

A small team of pan-African experts will undertake the former, drawing up a framework for the syllabus, as well as researching specific subjects, and later gathering more expert input.

The latter aspect is to take place during panel discussions at the second World Journalism Education Congress, which sits from 5 - 7 July 2010 in Grahamstown, where Rhodes University is based.

Distinguished experts already confirmed for the panel include communications specialist Prof Alfred Opubor from Benin; Prof Ralph Akinfeleye from the Department of Mass Communications at Lagos University, Nigeria; and Prof Kwame Karikari, executive director of the Ghana-based Media Foundation for West Africa.

Accurate reporting

Reporters, especially those from overseas, at times struggle with compiling accurate, wholly representative news and features from the continent. Even African journalists are not immune to misrepresentation, but often they are just conforming to the models already established by foreign media.

Not only should any reporting reflect Africa's immense cultural diversity, it should also be relevant and sophisticated enough to appeal to a global audience. Basic journalism practices and media theory must entrench this thinking to avoid formulaic reporting.

“Such a project promises to open up new possibilities for negotiating how foreign - especially Western - journalists could possibly see the continent afresh,” stated the project's introductory document.

“The same applies, albeit with some differences, to African journalists. But the process of leading up to such a reconfiguration of journalistic attitudes and behaviours must be driven by Africans themselves as a way of subverting the imperial, unidirectional gaze under which Africa has been seen and reported in the West, and possibly elsewhere in the world.”

By positively influencing the way Africa is portrayed in the media, said the document, Africans will regain the intellectual ground they have lost over many years.

Article published courtesy of MediaClubSouthAfrica.com