Cinema rediscovered across Africa

© believeinme33 via 123RF

Orange and Vivendi have joined forces to meet the expectations of the fast-growing African continent, keen to consume cultural goods and rediscovering, after three decades in which cinemas had all but disappeared, the unique experience of the big screen in the best technical conditions and absolute comfort.

As part of this partnership, Orange will offer its ‘Cinédays’ programme in all the CanalOlympia cinemas where Orange is present, in eight African countries and a dozen multi-purpose cinema and performance venues.

CanalOlympia is the leading network of cinemas and performance venues deployed by Vivendi in central and Western Africa, with eight cinemas open to date, 20 by the end of 2018 and several dozen in the next few years. Every week, several thousand spectators visit each of the cinemas, all equipped with a cutting-edge projection and sound system.

Cinédays was launched in the UK in 2004. Today, it is available in Romania, Luxembourg, France, Belgium and Morocco. It enables Orange customers to benefit from a 2 for 1 cinema ticket offer once or twice a week, to invite a person of their choice to share an enjoyable moment at the cinema together.

The offer will initially be launched in Cameroon, quickly followed by Senegal, Burkina Faso, Guinea Conakry, and Niger, then Mali, Madagascar and the Democratic Republic of the Congo as the CanalOlympia network is deployed.

The CanalOlympia cinemas offer a varied programme including French films, films from different African countries, American blockbusters and productions specifically aimed at young people. Orange Studio may contribute to the programming with new co-productions as well as its extensive catalogue of European and African films.

Orange will provide its expertise to ensure the best connectivity and to improve the digital distribution of films in the various CanalOlympia cinemas.

Orange’s contribution to this ambitious project will also include the integration of Orange Money, its flagship mobile-based money transfer and financial services offer, now available in 17 countries with over 37 million customers. For the first time, you will be able to pay directly at the cinema using your mobile thanks to the digital tills.