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Newspaper industry ready for change - WAN-IFRA Magazine
The November/December 2010 edition of the WAN-IFRA Magazine, published by the World Association of Newspaper and News Publishers (WAN-IFRA), details the learning points from the expo and its associated conferences, as well as reporting on the Golden Pen of Freedom award and how it illustrates the role of social media in highlighting the plight of press freedom in Iran.
With about 22 companies offering iPad applications at the IFRA Expo 2010, the magazine also showcases tablet technology, the continuing evolution of content management systems and print strategies, and the issue of the moment perfecting a paid-for content approach that manages to attract both revenue and readers.
The latest issue also includes:
World Editors Forum - McKinsey and Company Newsroom Barometer - The latest Barometer shows that editors are expressing levels of optimism not seen since 2006. This section looks at why.
Paid-for content - Newspaper website paywalls may have dominated the headlines, but the underlying debate is spilling over into all media and platforms. WAN-IFRA takes a look at why consumers are prepared to pay on one platform and yet reluctant to pay for the same product on another.
Restructuring for efficiency in printing - No segment of the industry has felt the pinch more than the makers of printing presses. This section examines how the major players are responding to the new marketplace.
CMS: faster, better, stronger than before - Print, digital, and mixed media environments are all awake to the importance of efficient content management systems (CMS) to maximise return from content. The November/December issue examines the differing approaches and product lines that are being forged to face up to the future.
Value in the mailroom, and perfect stitching - More and more printing plants and publishers are turning their postpress activities into profit centres, incorporating added-value services and products, such as stitching, similar to commercial printers.
The WAN-IFRA Magazine, available in print and ePaper editions, is the international journal of newspapers and news publishing. It is distributed to employees of WAN-IFRA's member media companies in nearly 80 countries, and subscribed to by hundreds of other publishing industry insiders and analysts. The scope of the coverage encompasses everything from reader development, editorial quality and advertising innovations to printing technology and business strategy, with all things digital, mobile and online in between.
To subscribe or learn more about the magazine, go to www.wan-ifra.org/magazine or contact subscription manager Iris von der Marwitz on (tel) +49 (0)6151 733 791 or email gro.arfi-naw@ztiwramdv.siri.
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