Newspaper innovations to be addressed at WEF

Innovations in Newspapers preview

- Tablets - a second life for newspapers? - The question everyone is asking: How can newspapers re-invent their brands successfully on tablets to increase reach, relevance and revenue? The presentation will examine the best practice, guidelines and lessons learned so far.

- Unbundling the bundle, the new Sunday papers - In many markets, Sundays are the most promising and popular day for newspapers. But the editorial content formula is changing for busy readers who no longer want a massive,
multi-section bundle. So what are the new successful Sunday formulas, and how are they working?

- The new quality tabloids - A new genre of newspapers in emerging in developing nations: the quality tabloid, a mass market compact and compelling newspaper that appeals to many social classes with a firm base in the emerging urban middle classes of megacities in India, Brazil, Russia and elsewhere. They include a mixture of popular culture and hard-hitting social issues reporting. So what can the developed world learn from this new generation of quality tabloids for their own markets?

Panel discussion

The multimedia presentation will be moderated by Juan Senor, partner in the Innovation group, with a panel including: Claus Strunz, editor-in-chief of the Hamburger Abendblatt in Germany; Flavio Pestana, general director of Diario de Sao Paulo in Brazil; Diego Cenzano, director of the tablet content development firm Biko; Juan Antonio Giner, founder of the Innovation group; and Carlos Campos, a director of the group.

Conference participants will receive a free copy of the 2010 Global Report on Innovations in Newspapers, produced by the Innovation International Media Consulting Group for the World Association of Newspapers and News Publishers (WAN-IFRA).

IFRA Expo runs simultaneously

The World Editors Forum plans to provide editors and publishers with new business models, an overview of trends in the industry, and practical information they can use in their newsrooms.

To register, go to www.wefhamburg2010.com.

The Editors Forum will run alongside the IFRA Expo, an international exhibition of the news publishing and media industries. In addition to the global exhibition, the expo in Hamburg features several conferences, seminars and meetings for news executives. Full details of the IFRA Expo, which runs from 4-6 October, can be found at www.ifraexpo.com.