"The publishers who are not doing any projects on e-readers probably think the iPad is an easy way to skip the e-reading question but they were sceptical anyway," says Stig Nordqvist, group director of Emerging Digital Platforms and Business Development for the World Association of Newspaper and News Publishers (WAN-IFRA). "The smart ones do both, I think, because they are different tools and very different usage patterns will emerge in the near future."
The May/June edition of the magazine features significant players and technologies in the growing digital reading market, as well as the keys that might drive their success, especially for publishers.
The WAN-IFRA Magazine, available in print and ePaper editions, is an international journal of newspapers and news publishing. To subscribe or learn more about the magazine, go to www.wan-ifra.org/magazine or contact subscription manager Iris von der Marwitz on tel: +49 (0)6151-733-791 or email gro.arfi-naw@ztiwramdv.siri.
