WAN-IFRA releases digital media reports

The annual World Digital Media Trends includes data from 54 research partners that maps out the world¹s media and advertising landscapes, media usage trends on different platforms, and their impact on the newspaper industry.
"As technology accelerates change, publishers today are tasked with making good decisions quickly, and this report aims to better inform those decisions," said Martha Stone, director of the SFN project.

Full details of the report are available at www.wan-press.org/worlddigitalmediatrends.

Winning Mobile Strategies,

Winning Mobile Strategies, provides case studies of how newspaper companies are making money from mobile today, and examines the new opportunities that are rapidly emerging.

As mobile telephones evolve into hand-held computers, newspaper companies are well placed to exploit the growing opportunities provided by mobile online access ­ which could prove to be a more effective way to reach news consumers than through traditional websites, the report says.

"Although each market around the world has its own variables, they all have one thing in common: each day, the number of people who cannot live without their mobile goes up," says the report.

Winning Mobile Strategies is available exclusively to members of WAN-IFRA, which was created in July by the merger of the World Association of Newspapers and IFRA, the newspaper research and technology organisation.
Members can download the report, and other members-only Strategy Reports on a variety of subjects, using their existing WAN and IFRA access codes, from www.futureofthenewspaper.com.

For information on membership in WAN-IFRA, contact membership development manager Birke Becker at .