Procter & Gamble targets Africa's billion potential shoppers
Over the last few weeks, the vice president of Procter & Gamble's global business units has flown to every continent, minus Antarctica, overseeing the consumer giant's operations across the world.
His round-the-globe trips included a stop in South Africa, where he announced an investment of about $170 million to create a new manufacturing hub for the consumer goods giant's markets in Southern and East Africa.
The new P&G plant, which is expected to create over 500 jobs, will manufacture a range of products, including detergents and feminine hygiene goods, for local and export markets. Construction is set to begin next year while operations are expected to commence in 2016 or early 2017.
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