More retail outlets join Retail Technology Forum

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

Woolworths, Pepcor, Massdiscounters, Famous Brands and Shoprite are the latest in a line of retailers to join the Retail Technology Forum 2012, being held at the Arabella Hotel & Spa, Hermanus, South Africa on 29-30 October 2012.

With close to 7 700 stores between them spanning sub-Sahara and beyond, they join a list of outlets representing the retail sector.

Online retail set to change in Africa

One of the areas of growth for Africa is online retail - something of particular interest to Woolworths who will be sending their online retail team.

Whilst bandwidth restrictions have meant that historically, African online consumers lag behind those in other countries, all that is set to change. With faster connections becoming more accessible, consumers across Africa are increasingly turning to online options, reshaping the retail landscape.

This, combined with the predominance of mobile phones, iPads and social media is changing the way retailers must engage with their customers.

For more, go to Retail Technology Forum 2012.