Joburg to host Africa Fashion Week 2010

The significance of this fashion summit is critical for African Fashion International (AFI) says chairperson Dr Precious Moloi-Motsepe: “Africa Fashion Week (AFW) is potentially the most important platform for the African fashion industry, being perfectly positioned to promote African designers globally.”

A two-day seminar will run alongside the runway shows and will examine ways of strengthening the burgeoning African Fashion industry, debating an African aesthetic and building a global network.

Designers collections will be available for purchase on-site, along with ready-to-wear garments, at the first ever AFI Fashion boutique which will be open for the month of June.

On the eve of Africa Fashion Week itself, the AFI boutique will launch online as a permanent shop specialising in African fashion from across the globe, with collections available immediately after their catwalk showing.

The second AFI African Fashion Awards will take place on 5 July 2010. Highlighting industry excellence and outstanding contributions by fashion industry members of African descent worldwide the awards are a platform that aims to help take African fashion worldwide.

For more information, go to www.africanfashioninternational.com.