Innscor Africa relaunches brands

Chairman DLL Morgan said the group's long-term success hinged in part on “its ability to have powerfully branded and world-class retail operations with a footprint that reaches throughout Zimbabwe and to certain regional territories.”

The fast food outlets, said Morgan, had already started the re-branding process which he hopes to take the group into the future.

“A new look Creamy Inn shop was commissioned midway through December and is trading ahead of forecasts....A face-lifting of all the fast food brands is currently underway and a number of new counters will be commissioned in Harare, Masvingo and Chinhoyi in the second half of the current financial year,” said Morgan in commentary accompanying results for the six months to 31 December 2009.

“Considerable capital is being invested in this program and the new outlets have been identified for expanding this business,” he said.

He said the fast food operations had benefited from stabilising disposable incomes and, together with improved product offering and availability, resulted in customer counts increasing by 34% compared to the second half of the previous year.