AIR Africa 2009 introduces matchmaking programme

According to Duma Exhibitions managing director, Lynn Browne, there is no doubt that the current slowdown in the economy is hitting all sectors and the aviation sector is not exempt. “This will naturally have an impact on the overall size of the first show but it will not interfere with the core focus of the show and the value of the dialogue sessions which are so key to this kind of focused business to business trade expo.

“We've also confirmed an innovative business matchmaking programme, organised by marketing company, Outsmart Marketing. This effectively creates a platform whereby participants at AIR Africa can pro-actively and effectively network by viewing, selecting and scheduling interactions with their select target market prior to the event.”

Browne says this understanding of the exhibitors target requirements means the right individuals can be matched and a one-on-one interaction is confirmed even before the start of the expo ensuring a measurable exhibition experience. She says the programme is currently incorporated into business events ranging from mining, oil and gas, satellite communications, power, international trade, manufacturing, retail and décor. Here exhibitors have reported an increase in business dealings of up to 40%.

Commenting on the dialogue sessions, Browne says the sessions open up some exciting opportunities. “At the moment we are finalising our speakers but hot topics include air safety, general airport and baggage safety as well as safety management systems and commentary on the new legislative changes and their impact.

“Training and technology are also top of the pile with a focus on multipurpose crew/pilot licences and skills development, the introduction of RVSM (Reduced Vertical Separation Minima) airspaces and future developments.” These and other issues plan to be highlighted in a series of morning and afternoon dialogue sessions. A full programme is to be finalised mid-February.

For more info on AIR Africa contact Lynn Browne on or call (011) 788 9562. Companies interested in participating in the matchmaking program should email .