The big green paint job
Is this entire ecology-sensitive greenery facade just a hoopla offering lip-service to the green movement, or does the real message still need some serious distillation? Now, this of course calls to mind the super-green-men of the new branding circus.
As the green signal zips across the globe, the army of re-packaging experts awaits in their shiny green suits, carrying green flags while humming the song of the unicorn.
Suddenly, of the hundreds of available colors, there is a rush all over the world to paint almost everything green - green paint, green ribbons, green wrappings and green fabrics are everywhere.
Green logos, green billboards and almost politically correct green ties are becoming the most fashionable and trendy statements. Just like a year-round St. Patrick's Day, the big green dress party has started. It's as if the people running corporations believe this process will provide them with a green mask, giving them the appearance of a fighter, the presence of a leader, out fixing the global environment.
Oh Really?
