Airtel makes Samsung Galaxy S4 available across Africa

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Bharti Airtel, the telecommunications service provider, has remained committed to providing its customers with cutting edge services. Beginning early May, consumers will have the opportunity to buy the Samsung Galaxy S4 smartphones in all Airtel outlets across the African continent.

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Airtel customers will not only get the chance to get their hands on the most sought-after mobile device of the year, but they will also get three months data to go with it. The offer is available while stocks last.

Andre Beyers, chief marketing officer of Airtel Africa said: "We have responded to our customers' demands for the Samsung Galaxy S4 and are very excited to make this ground-breaking phone available in Africa. Thanks to our 3.75G network, Airtel customers will be able to fully take advantage of all the features of this truly innovative mobile device."

Smart phone penetration linked to data growth

Beyers added: "From a business perspective, smart phone penetration is linked to strong data growth. This is demonstrated through internal data which shows that Samsung smartphones generate twenty times more data than feature phones."

The much anticipated handset reached 10 million pre-orders in the first two weeks after its announcement. George Ferreira, vice president and COO of Samsung Electronics, Africa says: "We are extremely happy to be partnering with Airtel across Africa, bringing the Samsung Galaxy S4 to their customers. We are confident that Airtel customers will greatly benefit from the data offering with the S4".