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Let the hunt for Africa's next big tourism app begin

21 Sep 2012

Whether you're getting set for a long-haul flight or navigating around some fantastic destination, chances are that your mobile phone or tablet will come along for the ride. But what apps are you using before, during and after your trip?

As more tourists use their mobile devices to plan their adventures, the demand for helpful and efficient travel apps has increased. Some studies estimate that as much as 88% of smartphone users use their phones to access travel-related info. Which is probably why Visa and South African Tourism have decided to issue a challenge to developers across sub-Saharan Africa to build the best authentically African travel app for the region's growing tourism industry.

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Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

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